Emma and Tennille chat to Simon Dawes Blondel, co-founder of iconic sport brand, Le Bent. He talks about his upbringing in the Australian Snowies and the inspiration for creating an apparel company. We discuss where the brand is headed, how Le Bent procures their amazing brand ambassadors and the international process of creating apparel. He has some great advice for young people thinking of starting up a business that is well worth a listen!