Structure Cycleworks arguably makes the coolest bikes out there — or the ugliest bikes out there. So we talked to Structure Cycleworks founder, Loni Hull, about why he introduced a front-linkage suspension design; why rear-linkage designs are everywhere, while front-linkage designs are utterly uncommon; and the pros and cons of bringing such an unorthodox bike to market. So whether you are a true bike dork or you just appreciate outside-the-box thinking and design, consider this is a ‘Must-Listen.’

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TOPICS & TIMES:

• Your background (8:42)
• When & why did you start Structure? (13:53)
• Learning curve? (27:32)
• First racers on the bike (31:05)
• Geometry & hard tails (31:58)
• Benefits of Structure’s design (38:38)
• Wheel sizing (45:22)
• Durability (46:57)
• Warranty (50:59)
• Trajectory of the bike industry (53:08)
• Market acceptance & adoption (55:45)
• Loni’s Big Idea (1:00:53)

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