Staying Solo

The Strategy Stack: How to Actually Sell Your Services


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As a solo service provider, you’ve heard it before—nail the basics, then keep growing.

But business isn’t static, and neither is your strategy. As you evolve, so should your foundation.

Meet the Strategy Stack—a framework to help you refine and strengthen your business, one layer at a time.

In this episode, I’m breaking down the Strategy Stack—what it is, how each layer fits together (because they have to), and how to keep your business on track, no matter what changes.

Topics discussed in this episode include:

  • Why we often skip the basics and overcomplicate things. 

  • What is the Strategy Stack?

  • Breaking down all 5 layers (in order) and why they matter to your business. 

  • The biggest mistakes people make with these fundamental, strategic parts of your business and how to avoid them. 

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

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Staying SoloBy Maggie Patterson, BS-Free Business

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