The STRONG Roofer™ w/ Adam Bensman

The STRONG Roofer™ w/ Adam Bensman

By Adam Bensman

“Because your company is only as STRONG as you are.”
Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and fina... more

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Best of The STRONG Roofer™ w/ Adam Bensman

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  1. Number 1: After 27 Years in Roofing Sales, This Is STILL His Daily Routine

    He’s been selling roofs for 27 years and calls himself a ‘Dinosaur.’ Dan Walrack has thrived in the massive changes our industry has seen. But Dan said there’s one thing that has not changed much for him over the last 27 years - his daily routine. These daily habits have helped him become one of the most successful people I’ve ever met in residential roofing sales. In this ‘behind the scenes’ style interview, Dan shares: - His “3 goals everyday” practice - Why he chases ‘NO’ more than yes - How he wins today, every day - How he gets homeowners chasing him (so he doesn’t have to knock) - How he protects his evenings and does not work late anymore Watch and share the interview: After 27 Years in Roofing Sales, This Is STILL His Daily Routine. P.S. Sales habits aren’t born overnight. We build them with repetition and reinforcement: https://rsa.pro/ ============= Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/ Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCAST Apple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe FOLLOW Facebook Instagram TikTok LinkedIn The views and opinions expressed are based on Adam Bensman's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Dan Walrack's personal experiences in the roofing industry. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Revenue and performance figures cited are specific to the speakers and are not guaranteed. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

    18min
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  2. Number 2: Become a Roofing Sales CLOSING Artist

    You want to close like an artist? You need to understand the psychology of closing, not just regurgitate word-tracks or one-liners. That means knowing what’s going through the mind of the prospect so you can guide them on the journey in a supportive and helpful way. Closing like an artist means having authentic, natural conversations that flow into earning a homeowner’s business. I’ll show you how without being inauthentic, sleazy, or pushy. P.S. If you want to increase your close rates, you’ll likely want training, practice, and feedback. You can do that on your own, with your company, or with expert guidance. If you want expert guidance, I’d love to help. Learn more: https://rsa.pro/ P.P.S. Did you see the news? I joined the TAMKO family. We’re re-launching the Roofing & Solar Reform Alliance as the Roofing STRONG Alliance™ community and membership is included for The TAMKO Edge® contractors. ============= Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/ Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCAST Apple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe FOLLOW Facebook Instagram TikTok LinkedIn The views and opinions expressed are based on the speaker’s long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, or business transactions. Viewers are encouraged to consult with qualified professionals before making any decisions related to their business operations. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales practices comply with all applicable federal, state, and local laws, including consumer protection and lending laws (including the Truth in Lending Act). Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Consult your legal, compliance, and financing advisors before applying these concepts. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

    15min
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  3. Number 3: How to Handle Any Roofing Sales Objection (Updated Masterclass)

    Sales are harder to close right now… I’m hearing this from roofers all over the country because they are getting even tougher objections. Now, I know I've covered a lot of objections over the years, but this one's different. I just uploaded this brand-new, updated, and expanded 5-part objection handling masterclass. This new video is a more detailed objection handling training than previous versions. Because I break down the psychology in a deeper so you can confidently tackle whatever might come up. I’d recommend watching this together in your next sales meeting. I hope this helps you in 2026 because I know it’s feeling hard out there right now. P.S. Strong training is especially helpful right now in today’s challenging economy. I’d love to help you and your team earn more business. There’s a few ways my team and I can help, and now cost isn’t a concern. Did you see the news? I joined the TAMKO family. We’re re-launching the Roofing & Solar Reform Alliance as the Roofing STRONG Alliance™ community and membership is included for The TAMKO Edge® contractors. Interested in joining us? Learn more or apply to join: https://rsa.pro/ ============= Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/ Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCAST Apple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe FOLLOW Facebook Instagram TikTok LinkedIn The views and opinions expressed are based on the speaker’s long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, or business transactions. Viewers are encouraged to consult with qualified professionals before making any decisions related to their business operations. The sales techniques discussed in this training are for educational purposes only. Some techniques, including any involving a buyer's right of rescission or cancellation, in-home appointment conduct, follow-up, and closing techniques, are subject to federal and state law and applicable state home solicitation sales acts, home improvement contractor licensing requirements, unfair trade practice statutes, including protections for elderly consumers and homeowners in post-disaster situations. Contractors are solely responsible for ensuring their sales practices comply with all applicable laws in their jurisdiction. Nothing in this training constitutes legal advice. TAMKO makes no representation that any technique discussed is compliant with the law of any particular state. Consult your applicable advisors before applying these concepts. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

    11min
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  4. Number 4: The Sales Technique to Find Out Almost Anything WITHOUT Asking

    You know those questions that are socially unacceptable to ask? Like, “How much is your tax refund?” You want to know so you can provide the best solution to your homeowner. So how do you find out without asking? You can use this technique called elicitation. Learn how in this new video. P.S. Did you see the news? I joined the TAMKO family. We’re launching the Roofing & Solar Reform Alliance as the Roofing STRONG Alliance by TAMKO™ community and membership is included for The TAMKO Edge® contractors. Interested in joining us? Learn more or apply to join: https://rsa.pro/ ============= Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/ Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCAST Apple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe FOLLOW Facebook Instagram TikTok LinkedIn The views and opinions expressed are based on the author’s long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, or business transactions. Readers are encouraged to consult with qualified professionals before making any decisions related to their business operations. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales practices comply with all applicable federal, state, and local laws, including consumer protection and lending laws (including the Truth in Lending Act). Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Consult your legal, compliance, and financing advisors before applying these concepts. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

    8min
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  5. Number 5: Top 3 Money-Making Sales Lessons From My 1st Year in Roofing

    My 1st year of roofing sales was off to a brutal start… I knocked for about 6 weeks with nothing to show for it until this happened. It was my first money-making lesson, and it happened while I was sitting in my truck pouring sweat and trembling with anxiety. I made you this new video to tell you the story and share the 3 lessons I learned during my 1st year of roofing sales that made me successful. I’m sharing this with you to help you be as successful as possible without making the same mistakes I did. So be a hero and share this video with your entire sales team. P.S. If you believe in the ‘iron sharpens iron’ philosophy, then I invite you to join the RSRA community where we sharpen our sales and business skills together every day: https://www.rsra.org/join/ ============= FREE TRAINING CENTER https://adamsfreestuff.com/ FREE ROOFING MARKET REPORT: https://roofmarketreport.com/ JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA) https://www.rsra.org/join/ GET MY BOOK https://a.co/d/7tsW3Lx GET A ROOFING SALES JOB https://secure.rsra.org/find-a-job CONTACT Email: [email protected] Call/Text: 303-222-7133 PODCAST Apple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :) FOLLOW ADAM BENSMAN https://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/ #roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

    14min
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