In this episode, we discuss the influence behind Super Bowl ads and how  concepts like costly signaling and cultural imprinting help consumers  align with brands.

In this episode, we discuss the influence behind Super Bowl ads and how concepts like costly signaling and cultural imprinting help consumers align with brands.

In this episode, we discuss the influence behind Super Bowl ads and how &nbsp;concepts like costly signaling and cultural imprinting help consumers &nbsp;align with brands.

The Super Bowl: why costly signalling makes messages more effective

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

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The Super Bowl: why costly signalling makes messages more effective

The Super Bowl: why costly signalling makes messages more effective

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