You put up a website. You post on Instagram. You wait. And somehow, the bookings do not come rolling in the way you hoped.

Sound familiar? Andee Hart has heard this from business owners more times than she can count, and she has a very specific framework for fixing it. In this episode of The Systems and Workflow Magic Podcast, Andee walks us through her 4-step strategic sales framework — one she built after 17 years in corporate sales and has since proved out by building a candle company from scratch during the pandemic.

Andee is the founder of She Sells Differently, a coaching company that teaches women entrepreneurs how to approach selling in a way that is genuine, repeatable, and yes, even enjoyable. No ick required.

• Why having a product and a website is not enough (and what is missing from most photographers' sales strategies)
• The one question you need to answer before you build any sales content at all
• Why a confused client says no — and how to stop overwhelming your audience with too many options
• What "roadblocks and barriers to entry" actually mean for a family photography business
• How to build a client journey that books sessions on repeat, not just once
• Why automation is not the enemy, and which human touchpoints actually build loyalty
• The role data plays in a sales system (and what to do when something is not working)
• A real example of how a sales workflow applies to family photographers specifically

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/strategic-sales-workflow-family-photographers/

Connect with Andee Hart

💻 Website

📱Instagram

🎙️She Sells Differently Podcast

Connect with Dolly DeLong Education

💻Website

📱Instagram

Thanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:

✅Sign up for weekly reminders to stay updated on all things systems, SOPs, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!

🔗*affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️

Hosted on Acast. See acast.com/privacy for more information.

🎉 In this episode, Dolly DeLong, Mara Kucirek, and Bekah Read dive into the essential elements of designing a high-converting Black Friday sales page. This episode wraps up a three-part series, giving you the insights to create a strategic, simple, and compelling Black Friday campaign.

Whether you’re planning your first Black Friday sale or looking to optimize your current sales page, this episode covers everything from refining your copy to enhancing your page design to convert more visitors into buyers. These expert tips will help you stand out and maximize your Black Friday sale on one of the year's biggest shopping days!

Top reasons to listen to the entire episode:

• Strategic Copywriting for Black Friday – Learn why your copy needs to be the foundation of your sales page and how to tweak it for maximum impact in 2024.
• Mobile Optimization Musts—Discover why ensuring your sales page is mobile-friendly is critical and how to avoid losing sales to mobile users.
• Create Urgency to Drive Action—Get actionable tips on incorporating countdown timers, clear CTAs, and urgency triggers to encourage quick decision-making and purchases.

📖 Access FULL episode + show notes HERE

Mentioned Resources:

🎉2024 Black Friday Trends Masterclass

💻 The Black Friday Simplified Sales Kit

Connect with Mara

📱 Instagram

💻 Website

🎙️ Podcast

Connect with Bekah

📱 Instagram

🎥 YouTube

Connect with Dolly DeLong Education

💻Website

📱Instagram

Thanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:

✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!

🔗*affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️

Hosted on Acast. See acast.com/privacy for more information.

🎉 In this episode, Dolly DeLong, Mara Kucirek, and Bekah Read dive into the key trends for Black Friday 2024 and share actionable strategies to help you plan a simple and stress-free Black Friday sale. This is part two of a three-part series designed to guide you through creating a standout Black Friday campaign that’s both strategic and impactful.

Top reasons to listen to the entire episode:

1. Black Friday Trends 2024 – Discover the critical trends and strategies to help your business succeed during this year’s biggest shopping event.
2. Avoid Last-Minute Stress – Learn how to plan early and avoid the typical last-minute scramble while keeping your Black Friday launch smooth and organized.
3. Leverage Low-Ticket Offers – Find out why focusing on low-ticket, proven products can be more effective than developing new ones for a successful Black Friday sale.

📖 Access FULL episode + show notes HERE

Mentioned Resources:

🎉2024 Black Friday Trends Masterclass

Connect with Mara

📱 Instagram

💻 Website

🎙️ Podcast

Connect with Bekah

📱 Instagram

🎥 YouTube

Connect with Dolly DeLong Education

💻Website

📱Instagram

Special Codes From Dolly DeLong Education

⚡️Create a System for your Marketing with ENJI here (get 15% OFF your first two months)

⚡️Want 30% OFF Of Dubsado? Click here

⚡️Get started with Riverside for as low as $15 a Month with this link

Thanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:

✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!

🔗*affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️

Hosted on Acast. See acast.com/privacy for more information.

🎉In this episode, Dolly DeLong and Mara Kucirek discuss the key trends for Black Friday 2024 and share actionable strategies for creating a profitable, stress-free Black Friday sale. From planning ahead to leveraging proven products, this is part one of a three-part series designed to help you stand out and succeed during the biggest shopping season of the year.

Top reasons to listen to the entire episode:

• Critical Trends for Black Friday 2024 – Learn the latest trends and strategies to help your business stand out and thrive during the year's biggest shopping season.
• Stress-Free Planning – Discover how to plan, simplify your approach, and avoid the last-minute chaos that can overwhelm your Black Friday launch.
• Leverage Proven Products – Find out why revising and optimizing existing offers is more effective than creating new products for Black Friday success.
• Access FULL episode + show notes HERE

Connect with Mara

📱 Instagram

💻 Website

🎙️ Podcast

Connect with Dolly DeLong Education

💻Website

📱Instagram

🎥YouTube

Special Codes From Dolly DeLong Education

⚡️Create a System for your Marketing with ENJI here (get 15% OFF your first two months)

⚡️Want 30% OFF of Dubsado? Click here

⚡️Get started with Riverside for as low as $15 a Month with this link

Thanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:

✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!

🔗*affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️

Black Friday promotion, course creator, digital product, online business owner, launch strategist, launch support, tech support, Black Friday, email marketing, increase sales, service provider, coach, build authority

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Dolly DeLong interviews one of her 1:1 Launch Clients, an ADHD teen life coach, Kelly Biltz, who shares her journey of becoming a coach and its impact on her family. They discuss the importance of finding a niche, launching a group program, and the power of email marketing in the pre-launch phase. Kelly successfully launched a group program using email marketing to drive traffic to her webinar, which had a 26% conversion rate. The launch brought in way more than expected (all because of the power of a pre-launch)! Full show notes HERE

Top reasons to listen to the entire episode:

• Real-Life Launch Success Story: Hear how ADHD coach Kelly Biltz turned a past failed launch into a successful $18K group program, offering practical insights for anyone looking to improve their launch strategy.
• Step-by-Step Launch Breakdown: Learn about the personalized launch strategies Kelly used, including email marketing, webinars, and how to engage your audience for higher conversion rates effectively

Mentioned Resources:

🚀The Essential Launch Email Checklist (a free download to help you plan your email strategy for a successful launch) HERE

Connect with Kelly

Website -https://teenswithadhd.com

IG-https://www.instagram.com/teenswithadhd/

Free Resource from Kelly: https://teenswithadhd.com/keys/

Connect with Dolly DeLong Education

💻Website

📱Instagram

🎥YouTube

Special Codes From Dolly DeLong Education

⚡️Create a System for your Marketing with ENJI here (get 15% OFF your first two months)

⚡️Want 30% OFF Of Dubsado? Click here

⚡️Get started with Riverside for as low as $15 a Month with this link

Thanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:

✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!

🔗*affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️

Hosted on Acast. See acast.com/privacy for more information.

This week, I’m joined by Kinsey Soderberg, the brilliant mind behind Feel Good Social. Kinsey is here to chat with us about something I know we’re all curious about: how to use AI tools authentically in your business. She’s sharing how she integrates AI into her systems and workflows, trains AI to sound like her brand, and how you can use AI tools authentically in your business to save time and increase productivity.

Top reasons to listen to the entire episode:

• Learn how to use AI to streamline your business systems and workflows
• Hear how Kinsey uses AI to edit video 4.5x faster than she used to
• Get practical tips to train AI to sound just like your brand voice
• Learn how to start using AI in your business without feeling completely overwhelmed or getting content that sounds like a robot.

Full Show Notes Here!

Connect with Kinsey Soderberg

IG: https://www.instagram.com/ai.kinsey/

Connect with Dolly DeLong Education

💻Website

📱Instagram

🎥YouTube

Special Codes From Dolly DeLong Education

⚡️Create a System for your Marketing with ENJI here (get 15% OFF your first two months)

⚡️Want 30% OFF of Dubsado? Click here

⚡️Get started with Riverside for as low as $15 a Month with this link

Thanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:

✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot & some of your favorite key takeaways on your IG story and tag me @dollydelongeducation so I can repost it!

🔗*affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️

Hosted on Acast. See acast.com/privacy for more information.

Ready to supercharge your lead generation and grow your email list? In this week’s episode of the Systems & Workflow Magic Podcast, I sit down with Davey Jones, the CEO of BDOW! An expert in digital marketing strategies. Davey shares his top insights on why building an email list is crucial for any business owner, regardless of where you are in your entrepreneurial journey.

Top reasons to listen to the entire episode:

• Learn why email marketing is vital to scaling your business
• Get practical tips to find success with a small email list
• Hear how BDOW! can help grow your audience and streamline your workflows
• Get inspired from Davey Jones’ best advice and encouragement for business owners

Mentioned Resources:

🚀The Essential Launch Email Checklist (a free download to help you plan your email strategy for a successful launch) HERE

Full Show Notes Here!

Connect with Davey Jones

Website - bdow.com (and use code DOLLY at checkout to get 20% OFF your monthly or yearly subscription)

IG- @daveytjonesy

Connect with Dolly DeLong Education

💻Website

📱Instagram

🎥YouTube

Special Codes From Dolly DeLong Education

⚡️Create a System for your Marketing with ENJI here (get 15% OFF your first two months)

⚡️Want 30% OFF Of Dubsado? Click here

⚡️Get started with Riverside for as low as $15 a Month with this link

Thanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:

✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot & some of your favorite key takeaways on your IG story and tag me @dollydelongeducation so I can repost it!

🔗*affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️

Hosted on Acast. See acast.com/privacy for more information.

This week, I am joined by SEO expert and web designer Laurel Vines to discuss a comprehensive SEO strategy for service providers. We delve into practical techniques for improving SEO, including website structure, content optimization, and off-page SEO. Laurel also shares her journey into SEO and offers tips for leveraging Pinterest for your small business.

Top reasons to listen to the entire episode:

• Expert Insights: Gain actionable SEO strategies from Laurel Vines, a brand and Showit web designer who helps service providers enhance their online visibility.
• Practical Tips: Learn how to optimize your website structure, content, and off-page SEO to attract more clients organically and improve your search rankings.

Full Show Notes Here!

Website - vineyardcreativeco.com

IG- @vineyardcreative.co

💻 Website 📱 Instagram 🎥 YouTube

✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

🔗 Affiliate links included. I only recommend products I personally use and love.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Systems and Workflow Magic Podcast, I am joined by SEO expert Laura Jawad to discuss the importance of SEO during life challenges. Laura shares her journey as a PhD-trained scientist turned personal trainer and birth doula and how she used SEO to build and sustain her business through some of life's most challenging moments. Whether you're navigating personal hardships or simply looking to create a more resilient business, Laura's insights on the long-term benefits of SEO are invaluable. Tune in to learn how to optimize your business for success, even when life throws unexpected challenges your way.

Top reasons to listen to the entire episode:

• Learn the importance of SEO during life challenges and how it supports your business during tough times.
• Hear from Laura Jawad on using SEO to build a resilient business without relying on social media.
• Get insights into starting with SEO basics like keyword research and Google Business Profile optimization.

Full Show Notes Here!

Connect with Laura Jawad

Website - laurajawadmarketing.com

Connect with Dolly DeLong Education

💻Website

📱Instagram

📌Pinterest

🎥YouTube

Thanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:

✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot & some of your favorite key takeaways on your IG story and tag me @dollydelongeducation so I can repost it!

🔗*affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️

Hosted on Acast. See acast.com/privacy for more information.

Your website might look stunning, but if it is not structured well, Google has no idea what to do with it. In this episode, I am sitting down with business strategist Michelle Pontvert to talk about how to structure your website for SEO so your ideal clients can actually find you through search. Whether you are building your first site or giving your current one a refresh, these three tips will help you get your digital home in order.

Michelle is a life-first business strategist who helps low-energy, low-capacity entrepreneurs build businesses that fit around their real life. She is also a neurodivergent, multi-passionate entrepreneur running her business while being a hands-on mom and living the expat life in Paris, France.

• Why your website structure matters more than your website design when it comes to SEO
• How to trim your navigation down to 5-7 links (and why that button position is prime real estate)
• The one thing to look for in a website template before you buy it
• How to choose one keyword per page and place it where it counts
• Why separating two different businesses into two websites changed everything for Dolly
• The legal pages you need on your site (and where to put them)
• How internal linking helps all of your pages rank better together

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/how-to-structure-your-website-for-seo/

▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

▸ The Blogging and Organic Visibility System for Family Photographers: https://systemsandworkflowmagic.com/blogging-visibility-system

▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends

▸ Showit (get one month with my link): https://account.showit.com/r/m56pjg2m

▸ Contracts for Photographers from The Legal Paige (use code DOLLY10 for 10% OFF): https://systemsandworkflowmagic.com/contracts-for-photographers

📱 Instagram: @michellepontvert 💻 Website: https://michellepontvert.com

💻 Website 📱 Instagram 🎥 YouTube

✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

🔗 Affiliate links included. I only recommend products I personally use and love.

Hosted on Acast. See acast.com/privacy for more information.