What You Will Learn

The Talent Code


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How does a penniless Russian tennis club with one indoor court create more top-twenty women players than the entire United States? How does a humble storefront music school in Dallas, Texas produce Jessica Simpson, Demi Lovato and a succession of pop music phenomena? How does a poor, scantily educated British family in a remote village turn out three world-class writers, the Bronte sisters?


The Talent Code is all about understanding talent hotbeds – mysterious talents that seem to bloom without warning. Media coverage tends to treat hotbeds as a phenomenon, but truthfully, they are part of a larger pattern. Consider the composers of 19th Century Vienna, the writers of Shakespearean England or the artists of the Italian Renaissance. The same questions echo in each of these examples: Where does this extraordinary talent come from? How does it grow?


Drawing on cutting-edge neurology and firsthand research from the journeys of nine talent hotbeds, Daniel Coyle identifies three key elements that will allow you to develop your gifts and optimise your performance in just any area. Combining informative analysis with illuminating examples of regular people who have achieved greatness, this book will not only change the way you think about talent; it will also prepare you to reach your highest potential.




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What You Will LearnBy Adam Ashton & Adam Jones

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