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New or existing customers — where should your efforts be placed this holiday season? TikTok's latest trend gets caught up in a malware scam. Cyber Monday sets records. Twitter continues its slide toward irrelevance. And an expensive lesson in paying close attention to the fine details in your ad creative.

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

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