The Travel Creator: Content Strategy & Marketing Tips for Travel Influencers

By Laura Haley | Creator Monetization and Influencer Growth StrategistSociety & Culture Business Education Places & Travel How To Marketing

The Travel Creator: Content Strategy & Marketing Tips for Travel Influencers episodes

June 13, 202422: Stop Blaming The Algorithm: How to Hack Real Growth Through Instagram Stories
Are you sleeping on Instagram stories and not taking advantage of them enough? Instagram stories are such a hack for REAL growth and connection for your audience, but you have to do it with some strategy. So today, we will be talking about taking control of your content, connect with your audience, and grow your Instagram without needing or blaming the algorithm.
Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
Say hi on Instagram
Join Us 👉 The Travel Creator Business Plan Community!
The only business-building community designed specifically for travel creators.
You’ll get:
✔ monthly business systems
✔ coworking + Q&A calls
✔ a private community of creators building real businesses
✔ guidance to help you move from “content machine” to “CEO energy”
Sign Up HERE
13 min
June 06, 202421: Creating Valuable Travel Content ( Not Just Viral )
In today's episode, I want to bring some clarity on what it really means to create valuable content for your audience. I have my hot takes such as why I dislike purely inspirational content or why viral content doesn't always mean value and much more as we dive into the episode. We also will end with my rapid-fire content tips along with my favorite way to provide content and the proof it works.
Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
Say hi on Instagram
Join Us 👉 The Travel Creator Business Plan Community!
The only business-building community designed specifically for travel creators.
You’ll get:
✔ monthly business systems
✔ coworking + Q&A calls
✔ a private community of creators building real businesses
✔ guidance to help you move from “content machine” to “CEO energy”
Sign Up HERE
11 min
May 30, 202420: Why You HAVE To Niche Down as a Travel Creator
We can’t be experts at everything, we can’t be a jack of all trades and a master of none. This is why niching down as a creator is so important if you want to reach your target audience, have exponential growth, and create super fans.

This is what we will be covering in today’s episode, because if you look at all the most successful creators and even the content you consume.. it's content for a niche audience.

We will also cover in this episode:
How do you niche down if you have so many creative ideas?
How to only work on content that is within your flow, energy and skill set.
How did I niche down?

Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
Say hi on Instagram
Join Us 👉 The Travel Creator Business Plan Community!
The only business-building community designed specifically for travel creators.
You’ll get:
✔ monthly business systems
✔ coworking + Q&A calls
✔ a private community of creators building real businesses
✔ guidance to help you move from “content machine” to “CEO energy”
Sign Up HERE
12 min
May 23, 202419: What are the Best Freebies For Your Audience ( And Why Are They So Important? )
Today, we are talking about the best way to get more email addresses in your newsletter treasure chest: let's talk freebies. Freebies can range from blog posts to packing lists to even hosting webinars. We are going to talk about which freebies are best for your audience and which are best for your return on investment and time spent. There are unlimited possibilities for freebies, but which ones are best for you? Let’s get into it!
Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
Say hi on Instagram
Join Us 👉 The Travel Creator Business Plan Community!
The only business-building community designed specifically for travel creators.
You’ll get:
✔ monthly business systems
✔ coworking + Q&A calls
✔ a private community of creators building real businesses
✔ guidance to help you move from “content machine” to “CEO energy”
Sign Up HERE
14 min
May 16, 202418: How to be Productive as a Travel Creator Even If You Have No Time
Today, I'm giving you the best tips for ways to be productive when you don't have too much time (yes, even just 10 minutes!) That way the next time you are at in waiting room or have an awkward amount of time to twiddle your thumbs, you can take advantage of every minute to network, get creative, and improve your content. Let's create content, not consume!

Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
Say hi on Instagram
Join Us 👉 The Travel Creator Business Plan Community!
The only business-building community designed specifically for travel creators.
You’ll get:
✔ monthly business systems
✔ coworking + Q&A calls
✔ a private community of creators building real businesses
✔ guidance to help you move from “content machine” to “CEO energy”
Sign Up HERE
14 min
May 09, 202417: Why You Should Prioritize Community Over Content
Today I want to go over why we need to stop creating and start engaging. Creating content is great. It can get you in front of new possible horizons and audiences, but are you engaging, nurturing, and learning from your current audience? Your current audience has all the secrets to grow that you need and today I want to teach you how to tap into it.

In this episode we will cover:
Why you don't need a large community to be successful
How to ask your community for the answers you need
How to grow your community on Instagram
And the top misconceptions about growing your community online
Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
Say hi on Instagram
Join Us 👉 The Travel Creator Business Plan Community!
The only business-building community designed specifically for travel creators.
You’ll get:
✔ monthly business systems
✔ coworking + Q&A calls
✔ a private community of creators building real businesses
✔ guidance to help you move from “content machine” to “CEO energy”
Sign Up HERE
15 min
May 02, 202416: Should You Have A Travel Podcast? ( + How To Make It Stand Out )
Today, we have on my producer, Marie from Anarie Productions who has come on today to spill all the beans on why podcasting should be your next move. I know I could tell you personally how much it has absolutely grown my business, expanded my network, and is making sales SO much more fun, but I wanted to you to hear from the expert herself.

In this episode we cover:
Why podcasting can be a much more effective lead for business sales than social media
Why you don't need a large podcast to start making some real money
Best resources to start your podcast ASAP
How to create a travel podcast that stands out from the rest
Why podcasting is a 5 in 1 of content creation
The incredible networking benefits you can have with podcasting
Connect with Marie:
Book a FREE call with Anarie Productions
@podcastingbyanarie
Email her: [email protected] for the FREE podcast starter guide

Her podcasts:
Culture Cult Show
@culturecultshow
Entrepreneur Honestly
@entreprenuer.honestly

Marie's Favorite Podcasts:
My Favorite Murder
My Favorite Aunties
Hindzight
The Dollop
Armchair Explorer

My Favorite Podcasts:
Normal Gossip
Psychology of Your Twenties
Pass Around The Smile
Cubicle To CEO
Mindset Mentor
Ologies
I’ve Had it
Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
Say hi on Instagram
Join Us 👉 The Travel Creator Business Plan Community!
The only business-building community designed specifically for travel creators.
You’ll get:
✔ monthly business systems
✔ coworking + Q&A calls
✔ a private community of creators building real businesses
✔ guidance to help you move from “content machine” to “CEO energy”
Sign Up HERE
47 min
April 25, 202415: Learn How To Pitch ( From a Top UGC Creator)
Our guest today is a UGC queen and she specifically knows how to pitch well, gain long term brand deals, and even land free vacation stays. I am so excited to have on Maddy Garrett from @maddyoutdoors.coach. She teaches creators how to work part-time, but travel full time and she is spilling the tea all things UGC.

Become a UGC Creator in 3 Months (affiliate link)
In this episode we are covering:
Best and simple tips to get started in making UGC content
How many pitches should you be sending to brands a monthly ( The number WILL shock you)
Is UGC too saturated to start in?
How to build a UGC business in 8 weeks
And the fun part: how to book free vacations rentals
Connect with Maddy:
@maddyoutdoors.coach
email: [email protected]

Podcasts to Check out:
The Game
The Skinny Dipping podcast
Entrepreneur Honestly

Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
Say hi on Instagram
Join Us 👉 The Travel Creator Business Plan Community!
The only business-building community designed specifically for travel creators.
You’ll get:
✔ monthly business systems
✔ coworking + Q&A calls
✔ a private community of creators building real businesses
✔ guidance to help you move from “content machine” to “CEO energy”
Sign Up HERE
52 min
April 18, 202414: The Art of Managing Clients as a Travel Creator
Today is a special episode because we have on my sister Emma Dorge! Emma is a account director at a design company and she is the queen at client relations. As you build your brand and audience you will eventually start managing clients and brand deals, but how to you juggle all of them and keep your sanity. Well that's what we will be covering in today's episode!

We will dive into:
Red AND beige flags with clients to be aware of
Should you take every opportunity that comes your way
How to elevate your current client experiences
How to keep your clients happy but still maintain your boundaries
Connect with Emma:
https://substack.com/@emmadorge
https://www.emmadorge.com/
Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
Say hi on Instagram
Join Us 👉 The Travel Creator Business Plan Community!
The only business-building community designed specifically for travel creators.
You’ll get:
✔ monthly business systems
✔ coworking + Q&A calls
✔ a private community of creators building real businesses
✔ guidance to help you move from “content machine” to “CEO energy”
Sign Up HERE
28 min
April 11, 202413: Why Do Successful Travel Creators Need Good Branding?
In order to book a brand you need a brand!

On today's episode, we are going to dive into why if you want to be a successful travel creator you need two things: a website and good branding. Helping me with this is our first guest, Andrea Huertas from the Wander Working podcast, who is also a branding and website queen.

In this episode we will cover:

Why you must get to know your niche
Most common mistakes in branding and building your website
How to create a cohesive brand so you can book with brands
How to create a visual guide for your brand
Connect with Andrea:
Wandr Working podcast
@wandrworking

Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
Say hi on Instagram
Join Us 👉 The Travel Creator Business Plan Community!
The only business-building community designed specifically for travel creators.
You’ll get:
✔ monthly business systems
✔ coworking + Q&A calls
✔ a private community of creators building real businesses
✔ guidance to help you move from “content machine” to “CEO energy”
Sign Up HERE
36 min

About The Travel Creator: Content Strategy & Marketing Tips for Travel Influencers

From the publisher's feed

The podcast for travel creators to learn smarter ways to use their content so they can save time and get back to traveling.

I'm your host Laura and I saw travel content creators…