The Travel Creator: Content Strategy & Marketing Tips for Travel Influencers

The Travel Creator: Content Strategy & Marketing Tips for Travel Influencers

By Laura Haley | Creator Monetization and Influencer Growth StrategistSociety & CultureBusinessEducationPlaces & TravelHow ToMarketing
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The Travel Creator: Content Strategy & Marketing Tips for Travel Influencers episodes

  • 42: Consistency as a Travel Content Creator ( is it even possible?)

    Today we are getting into the big scary word of content creation everyone talks about and that word is consistency. But being consistent is freaking hard and especially hard if you are a digital nomad or constant traveller. So today, I am giving you my top  consistency tips  on how you can be consistent realistically with your travel plans and your content creation. 

    • Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
    • Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
    • Say hi on Instagram

    Join Us 👉 The Travel Creator Business Plan Community!

    The only business-building community designed specifically for travel creators.
      You’ll get:
      ✔ monthly business systems
      ✔ coworking + Q&A calls
      ✔ a private community of creators building real businesses
      ✔ guidance to help you move from “content machine” to “CEO energy”

    Sign Up HERE

    9 min
  • 41: What Makes Good Travel Content Writing? ( secrets from a Nat Geo writer)

    Today we're going to get into the nitty gritty of what the heck makes good travel writing with National Geographic travel writer,  Daniel Stables and how we can use those tips in our content creation. 

    Daniel is a travel writer and  that has written for a lot of things under the sun such as National Geographic, BBC travel, Rough Guides, etc. and is here to tell us what makes a good story. 

    We also cover in the episode:

    • What is the difference between travel writing and travel influencer content writing ( and can there be a merge of both done tastefully?) 
    • How to craft a truly compelling travel narrative 
    • Why you should create authentic content over trendy
    • Why do travel influencers need to stop listing all the countries they have been to as an award and to slow down and enjoy the world 

    Connect with Daniel Stables:
    Instagram
    Twitter
    Website
    BBC

    • Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
    • Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
    • Say hi on Instagram

    Join Us 👉 The Travel Creator Business Plan Community!

    The only business-building community designed specifically for travel creators.
      You’ll get:
      ✔ monthly business systems
      ✔ coworking + Q&A calls
      ✔ a private community of creators building real businesses
      ✔ guidance to help you move from “content machine” to “CEO energy”

    Sign Up HERE

    51 min
  • 40: How to Actually Enjoy Your Travels as a Content Creator

    Today, I want to talk about giving yourself permission to enjoy your travels, because have you ever felt torn between savoring the destination you're visiting but at the same time feeling stressed about content? I get it. Today I am excited to share with you some of my best tips so you can actually get out there and enjoy the destination you've spent time traveling to without feeling like you have to capture every single piece of content. It's time to touch some grass and really enjoy the places we travel to. Whether it be an awesome jaw-dropping hike, a unique travel destination, or your favorite concert how can you still create content AND be in the moment? Let's find out!

    P.S. I also catch the fly that was buzzing in episode Episode 38 in this episode- exciting stuff!

    • Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
    • Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
    • Say hi on Instagram

    Join Us 👉 The Travel Creator Business Plan Community!

    The only business-building community designed specifically for travel creators.
      You’ll get:
      ✔ monthly business systems
      ✔ coworking + Q&A calls
      ✔ a private community of creators building real businesses
      ✔ guidance to help you move from “content machine” to “CEO energy”

    Sign Up HERE

    11 min
  • 39: Travel Creator Burnout ( how to avoid it + love travel again)

    Today, we have on Jenna from @thoughtfultravels_ on why the heck we need to have self-care as travel creators to avoid burnout. Also, we dive into how the heck you can enjoy a destination you're visiting without feeling like you constantly have to be capturing content. Without the right boundaries, our jobs can quickly go from our dream job as a travel content creator bouncing around the globe to completely losing our passion for travel or feeling overwhelmed. But no worries my friend because we will solve that in today's episode on how you can avoid the travel creator burnout.

    Connect with Jenna:
    @thoughtfultravels_
    email: [email protected]

    • Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
    • Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
    • Say hi on Instagram

    Join Us 👉 The Travel Creator Business Plan Community!

    The only business-building community designed specifically for travel creators.
      You’ll get:
      ✔ monthly business systems
      ✔ coworking + Q&A calls
      ✔ a private community of creators building real businesses
      ✔ guidance to help you move from “content machine” to “CEO energy”

    Sign Up HERE

    51 min
  • 38: Why You Should Be Using the 80/20 Rule for Content Creation

    Today we're diving into the magical world of the 80/ 20 rule and how the heck we can apply it to content creation. F.Y.I. it's that golden principle where 80 percent of your results come from just 20 percent of your efforts. So let's find how to apply that to your travel content creation strategy so you can create with more purpose and enjoy your travels more. 

    • Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
    • Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
    • Say hi on Instagram

    Join Us 👉 The Travel Creator Business Plan Community!

    The only business-building community designed specifically for travel creators.
      You’ll get:
      ✔ monthly business systems
      ✔ coworking + Q&A calls
      ✔ a private community of creators building real businesses
      ✔ guidance to help you move from “content machine” to “CEO energy”

    Sign Up HERE

    14 min
  • 37: So You Go Viral- What's Next?

    As a content creator we dream of waking up to a viral video with followers and comments streaming in, but have we ever thought about the next steps?

    Today, we have on Sofia from @world.of.sofiab who was using her travel instagram as a hobby until she blew up. She now has to strategize her content, goals, and turn her content into a business. There are many things that change once you go from a hobby content creator to a full on monetized page with thousands of more eyes watching, so let's get into it!

    To Connect with Sofia:
    @world.of.sofiab
    email: [email protected]

    • Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
    • Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
    • Say hi on Instagram

    Join Us 👉 The Travel Creator Business Plan Community!

    The only business-building community designed specifically for travel creators.
      You’ll get:
      ✔ monthly business systems
      ✔ coworking + Q&A calls
      ✔ a private community of creators building real businesses
      ✔ guidance to help you move from “content machine” to “CEO energy”

    Sign Up HERE

    45 min
  • 36: Books that Helped Take My Content Creation to the Next Level

    Today, I'm going to be sharing with you some of the best books I've ever read that have helped me develop as a content creator. Over the past few years I have read some books that have really helped me take my content creation to the next level and I want to share that with you in today's episode, enjoy!

    Please DM me on Instagram @travelcontentwriting your favorite book suggestion or if you have a book suggestion of your own!

    Follow me on Goodreads

    Creator Shout Out!
    @vineyardcreativeco
    Freebie!

    • Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
    • Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
    • Say hi on Instagram

    Join Us 👉 The Travel Creator Business Plan Community!

    The only business-building community designed specifically for travel creators.
      You’ll get:
      ✔ monthly business systems
      ✔ coworking + Q&A calls
      ✔ a private community of creators building real businesses
      ✔ guidance to help you move from “content machine” to “CEO energy”

    Sign Up HERE

    13 min
  • 35: How to Let Your Personal Brand Run Wild and Attract the Right Audience

    I hate to break it to you, but just having a cute logo and your favorite colors isn’t the right way to engage and grow your dream audience. So this week we have a branding specialist, Catie from Cedar June Studio to talk all about how to let your personal brand attract the right audience. 

    In this episode, we cover:

    • Why newsletters make more sense than social media ( if you want real engagement) 
    • How to use AI for audience research
    • Is Threads worth it? 
    • How to find your niche audience and create a  personal brand tailored to them

    Connect with Catie:
    Cedar June Studio

    Creator Shoutout:
    @travelcreatorceo

    • Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
    • Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
    • Say hi on Instagram

    Join Us 👉 The Travel Creator Business Plan Community!

    The only business-building community designed specifically for travel creators.
      You’ll get:
      ✔ monthly business systems
      ✔ coworking + Q&A calls
      ✔ a private community of creators building real businesses
      ✔ guidance to help you move from “content machine” to “CEO energy”

    Sign Up HERE

    43 min
  • 34: Things I Wouldn't Do as a Travel Creator

    Organizing your content can suck big time, and there are so many opinions on what you should do, what you should use, and so many tools to get it done. And that's exactly what we will be talking about in today's episode,  things I wouldn't do if you were a content creator so we can make your life easier and get you back to enjoying your travels.

    Creator Shout Out: Dianni Hall
    @whileshesawaypod
    While She's Away Podcast

    Grab a seat in Dianni's workshop for $75 through Sunday 9/8!
    https://stan.store/whileshesaway

    • Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
    • Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
    • Say hi on Instagram

    Join Us 👉 The Travel Creator Business Plan Community!

    The only business-building community designed specifically for travel creators.
      You’ll get:
      ✔ monthly business systems
      ✔ coworking + Q&A calls
      ✔ a private community of creators building real businesses
      ✔ guidance to help you move from “content machine” to “CEO energy”

    Sign Up HERE

    9 min
  • 33: SEO Doesn’t Have to Be Scary ( Spilling the SEO Secrets)

    Let's stop being scared of SEO and today's guest Laurel from the Vineyard Creative Co. is going to help with that. In today's episode, we are spilling all the SEO secrets into easy actionable steps to grow your travel content and why you shouldn't be sleeping on Pinterest as a travel creator.

    To connect with LaureL
    website 
    @vineyardcreative.co
    pinterest

    • Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
    • Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
    • Say hi on Instagram

    Join Us 👉 The Travel Creator Business Plan Community!

    The only business-building community designed specifically for travel creators.
      You’ll get:
      ✔ monthly business systems
      ✔ coworking + Q&A calls
      ✔ a private community of creators building real businesses
      ✔ guidance to help you move from “content machine” to “CEO energy”

    Sign Up HERE

    52 min

About The Travel Creator: Content Strategy & Marketing Tips for Travel Influencers

From the publisher's feed

The podcast for travel creators to learn smarter ways to use their content so they can save time and get back to traveling. 

I'm your host Laura and I saw travel content creators…

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