The Travel Creator: Content Strategy & Marketing Tips for Travel Influencers

Is Travel Con worth it for travel creators or is online networking better?

I just got back from Travel Con and wanted to give you my hot takes and lessons. If you've been feeling stuck in your content creation journey, struggling with community building, or debating how to create content that lasts, this episode is packed with insights straight from TravelCon. 

• Discover why in-person networking is a game-changer for content creators and how to use it to grow your brand.
• Learn how to balance creative passion with smart business strategies so you can thrive without burning out.
• Get practical tips on avoiding "shiny object syndrome" and staying focused on your long-term content goals.
• 
  

Resources & Links Mentioned:

📍 Follow me on Instagram: @travelcontentwriting and let me know if we met at TravelCon!
🎙️ Want to learn more about building a community as a creator? Search "community" in my podcast archives.
📚 Book Recommendation: Essentialism – Learn how to work proactively instead of reactively.
🔥 Interested in UGC for travel? Check out Maddie Garrett's UGC program (DM me for a discount code!).

Let me know which travel conference you're attending next—I’d love to connect! 🚀

• Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
  You’ll get:
  ✔ monthly business systems
  ✔ coworking + Q&A calls
  ✔ a private community of creators building real businesses
  ✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE

Today I want to spill the Youtube secrets on how you can start and grow your youtube channel as a travel content creator. We sit down with Wyatt and Reyka my friends from college on how they started and have grown their travel youtube channel to almost 26k subscribers. 

We dive into: 

• Practical advice on starting a YouTube channel with no experience and how consistency can lead to success.
• Wyatt and Reyka’s best strategies for creating engaging travel content, from how to choose the BEST thumbnail design to choosing the perfect music.
• Get insider tips on how analytics and audience insights influence their travel decisions and content creation.

Follow Wyatt & Rika:

• Instagram: @wyattandreyka
• YouTube Channel 

• Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
  You’ll get:
  ✔ monthly business systems
  ✔ coworking + Q&A calls
  ✔ a private community of creators building real businesses
  ✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE

Are you scared to look at your email inbox after that amazing trip? I get it. 

Today we are talking about my honest tips  to managing your workload after returning from a major trip. Whether you're a digital nomad constantly on the move or a travel content creator balancing adventure with deadlines, this episode is packed with actionable tips to help you get back on track without feeling overwhelmed.

We learn: 
✅ The importance of buffer days for resetting after travel
✅ How to brain dump and prioritize tasks effectively
✅ Time-blocking strategies to boost productivity
✅ Why giving yourself grace is key to long-term success

If you're a travel influencer or digital nomad struggling to juggle content creation and admin work after a trip, this episode is for you!

📌 Resources & Links:

• Listen to episode EP:55 about my life living in a rooftop tent 
• Read about the Three-Day Effect

✨ Join the Conversation:
How do you reset after a trip? Share your best tips on Instagram and tag @yourhandle!

#DigitalNomad #TravelContentCreator #ContentCreatorTips #TravelInfluencer #WorkLifeBalance

• Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
  You’ll get:
  ✔ monthly business systems
  ✔ coworking + Q&A calls
  ✔ a private community of creators building real businesses
  ✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE

Today we have Ciler, the founder of Newsletter Circle, to dive deep into newsletter growth hacks that every travel content creator should know. Whether you're just starting your newsletter or looking to monetize it, Ciler shares data-backed insights and strategies to help you grow your audience, increase engagement, and turn your newsletter into a sustainable business.

🔹 What You’ll Learn in This Episode:

• How Ciler analyzed 75,000 Substack newsletters to uncover top growth strategies
• The #1 mistake most newsletter creators make (and how to fix it!)
• Why one-on-one outreach is the most underrated way to grow your subscriber list
• The best platforms and tools for content distribution
• How to leverage Substack Recommends & Notes for organic growth
• How newsletters create a domino effect in your content business

📌 Resources Mentioned:

• Ciler’s Newsletter Circle: newslettercircle.com
• Laura’s 7-Day Newsletter Challenge: [Link to challenge]
• Substack Notes & Recommends: Learn how to use them to gain subscribers
• Reddit for Newsletter Growth: A surprising strategy that helped Ciler gain 100+ subscribers

📩 Where to Follow & Connect with Ciler:

• Newsletter Circle: newslettercircle.com
• FREE 75k Newsletter Report 

📢 Connect with Laura:

• Instagram: @travelcontentwriting
• Website: travelcontentwriting.com
• Email: [email protected]

💡 If you enjoyed this episode, please rate & review the podcast—it helps more creators like you find it!

• Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
  You’ll get:
  ✔ monthly business systems
  ✔ coworking + Q&A calls
  ✔ a private community of creators building real businesses
  ✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE

Is the information overload stopping you from creating a newsletter and growing your content? 

Today we are diving into my proven 7-step process to make newsletter creation simple, scalable, and consistent, all while reclaiming time to enjoy the adventures that inspire your content.

What You’ll Learn:

• Why owning your audience with a newsletter is more powerful than relying on social media.
• How to choose a newsletter cadence that fits your lifestyle and avoids burnout.
• Easy tips to repurpose travel content into newsletter sections for effortless creation.
• The surprising ROI of newsletters vs. social media for travel creators.
• A sneak peek into Laura’s 7-day Newsletter Challenge to get you started fast!

Key Takeaways:

• Social media platforms don’t care about your community; it’s time to own your audience.
• Repurposing 80% of your content from existing platforms saves you time and energy.
• Building a newsletter doesn’t have to be overwhelming – focus on what works for you.

Resources Mentioned:

• 7-Day Newsletter Challenge: Build your newsletter in just one week with actionable steps. [Sign up here!]
• Try Kit: https://partners.kit.com/ccwys6g6myuk 

Let’s make your travel content strategy simpler, so you can spend less time stuck behind a screen and more time catching flights!

• Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
  You’ll get:
  ✔ monthly business systems
  ✔ coworking + Q&A calls
  ✔ a private community of creators building real businesses
  ✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE

Today we are doing something different and I am letting you in on a strategy call with my client Anthony from @anthony_in_italy. We cover ways to drive traffic from Instagram to his blog and the importance of having a lead magnet, and strategies for email newsletters.  

Book a Podcast Strategy Session 

We also cover in the episode:

• Why travel content creators should consider starting a podcast
• Why you should outsource a VA to grow your content creation business faster 
• Why you should replace your Linktree ASAP 

Connect with Anthony:

Blog

Instagram

Subscribe to his newsletter

Chapters:

01:09 Building an Online Travel Content Creator Presence

02:33 Engagement Strategies and Challenges for Travel Content Creators

04:39 Newsletter Growth and Strategies for Travel Content Creators

09:38 Batching Content and Scheduling Tools for Travel Content Creators

25:55 Podcasting and Content Creation  for Travel Content Creators

Topics:

• Travel content creator
• Content creator strategies
• Newsletter growth tips
• ConvertKit for email marketing
• Blogging for travel creators
• Instagram to blog traffic conversion
• Growing your travel newsletter

• Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
  You’ll get:
  ✔ monthly business systems
  ✔ coworking + Q&A calls
  ✔ a private community of creators building real businesses
  ✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE

Today I want to give you a glimpse into my life working digital nomad with my own business WHILE living in a rooftop tent with my boyfriend for the past ten months. This is a honest testimonial to what van life is really like ( more like car life) and how the heck I've been managing it. We are talking about travel burn out, travel decision fatigue, and the constant hunt of wifi and shelter. If you have any advice as awhile feel free to reach out to me on instagram @travelcontentwriting and you are NOT alone fellow travel digital nomad content creators!

• Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
  You’ll get:
  ✔ monthly business systems
  ✔ coworking + Q&A calls
  ✔ a private community of creators building real businesses
  ✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE

Today we are talking about one of the ways you can get paid to travel and that is pitching to Tourism boards via UGC content creation. It sounds more intimidating than it is and we have on Roxanne from @travelcreatorCEO to break it down. 

In this episode we are covering: 

• The difference between a travel influencer and a travel UGC content creator 
• How to effectively pitch to tourism boards and land jobs 
• The 50 pitch UGC challenge: should you do it?
• Travel UGC content creator mistakes 
• Should we be using Chat GBT to pitch to tourism boards? 
• Why content creators need to start using LinkedIn like yesterday

Chapters:
01:41 Understanding UGC for Tourism Boards
06:40 Pitching to Tourism Boards
09:40 Effective Pitching Strategies
17:01 Challenges and Persistence in Pitching
22:50 Creating Compelling UGC Travel Content
26:55 The Challenge of Aesthetic Content
27:38 Creating Engaging Content
28:08 The Importance of Hooks
29:09 Analyzing High-Performing Content
31:43 Building a Travel Content Portfolio
33:18 Monetizing Travel Content
36:57 The Power of LinkedIn for Travel Creators

• Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
  You’ll get:
  ✔ monthly business systems
  ✔ coworking + Q&A calls
  ✔ a private community of creators building real businesses
  ✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE

It’s 2025, and Instagram has made some updates and changes I want you to know about so you can enhance your content creator journey. From 20-page carousels to story replies, to $1,400 Meta Business subscriptions, to are hashtags dead? We are going to dive into all the things you need to know about Instagram’s 2025 updates and which ones are worth pursuing.

Chapter Marks: 

00:32 Exciting Instagram Updates for 2025

01:03 New Carousel Feature: More Than 10 Posts

01:43 Commenting on Instagram Stories Explained

02:43 Introducing Instagram Profile Cards

03:41 Personalizing Group Chats with Nicknames

04:37 Meta Verified: New Features and Pricing

07:20 Changes to Hashtags and Their Relevance

08:56 Story Highlights: Do They Still Matter?

11:12 Trial Reels: A New Way to Test Content

14:33 Wrapping Up: Goals and Newsletter Insights

• Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
  You’ll get:
  ✔ monthly business systems
  ✔ coworking + Q&A calls
  ✔ a private community of creators building real businesses
  ✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE

If you are a creator who calls himself small and think you have nothing to bring to the content creator table, your going to love this episode. Today we are talking about why growth isn’t everything with the small creator hype girl Amanda from @happyplacetravel

We dive into:

• Why growth shouldn’t be the main focus for content creators
• Should you hop on trendy content as a travel content creator? 
• How to get into the minds of your community
• And why your never too small to make big moves 

• Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
  You’ll get:
  ✔ monthly business systems
  ✔ coworking + Q&A calls
  ✔ a private community of creators building real businesses
  ✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE