The Travel Creator: Content Strategy & Marketing Tips for Travel Influencers

If you are a creator who calls himself small and think you have nothing to bring to the content creator table, your going to love this episode. Today we are talking about why growth isn’t everything with the small creator hype girl Amanda from @happyplacetravel

We dive into:

• Why growth shouldn’t be the main focus for content creators
• Should you hop on trendy content as a travel content creator? 
• How to get into the minds of your community
• And why your never too small to make big moves 

• Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
  You’ll get:
  ✔ monthly business systems
  ✔ coworking + Q&A calls
  ✔ a private community of creators building real businesses
  ✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE

Let me make this very clear, January goals are bullshit. Yes, it is the absolute worst time to set new goals for your content creator business. I'm well aware this is a hot take, but I have a few reasons why I think so that I want to share with you.

So in today's episode I am going to break down why January is not the time for you to plan or hit your content creator goals and what's the more realistic approach where you will actually hit your 2025 content creator goals. 

• Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
  You’ll get:
  ✔ monthly business systems
  ✔ coworking + Q&A calls
  ✔ a private community of creators building real businesses
  ✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE

We all have such an impact as travel creators and influencers, that is what we do we influence people to get out and see the world, but that responsibility can have a positive and negative impact. Today we have on Champi from @champitravels to talk about how we can create content more consciously for ourselves, our community and the world. 

In this episode we cover: 

• Can we create travel content more mindfully? 
• How to enjoy the place where you are vs. capturing the moment 
• Why you should only post what your truly love and post with intention
• How to handle content creator burnout and perfectionism
• What can be the harmful impact of travel influencers and content creators? 

Connect with Champi:
@champitravels 

• Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
  You’ll get:
  ✔ monthly business systems
  ✔ coworking + Q&A calls
  ✔ a private community of creators building real businesses
  ✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE

Building a sustainable fail proof online business is something everybody wants- everybody and good thing I have on Janita Falschlunger from Business Mama's Community to help teach us how to build one. Today we are talking about how you can turn your content creation business into one that gives you passion AND security. 

We cover 

• The NUMBER ONE most important step in your business before building your logo and website. 
• We cover how to build super fans online 
• How to not fall for cringy online promises and how to determine what coaches we can trust online 
• And the importance of building a lead magnet and how 

FREE LEAD MAGNET TEMPLATE 

Connect with Janita:
Business Mama's Community
Business Mama's Facebook Group 

Follow Our Tent Adventure:
@justmattandlaura

• Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
  You’ll get:
  ✔ monthly business systems
  ✔ coworking + Q&A calls
  ✔ a private community of creators building real businesses
  ✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE

Today we're talking about something that could literally change everything in your content creation business and I'm not even being dramatic. We are talking about the potential of TikTok being banned in the U. S. 

If you are not a U. S. creator, This is still going to be a valuable episode for you because, spoiler alert, I'm going to teach you how to set up an email list and why it's going to change your life and is far better than any sort of social media strategy you could put together. It's all going to be okay, let's chat through it and create a game plan you can't lose in. 

• Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
  You’ll get:
  ✔ monthly business systems
  ✔ coworking + Q&A calls
  ✔ a private community of creators building real businesses
  ✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE

Today we are talking about taking the leap to become a full time content creator and even yes.. quitting your "normal" job. What is normal anyways? Well good thing we have on Danielle Renee podcast host of No to Normal to cover why you can eventually quit your day job to pursue content creation if you know the path and take the leap.

In this episode we cover:

• How to build a safety net while building your content creation business 
• How to stop suffering from shiny object syndrome in choosing a passion in content creation to pursue
• What does the unconventional style life look like? 
• Stop listening to others and find your "north star" 

Connect with Danielle:
No to Normal Podcast
TikTok
Instagram

• Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
  You’ll get:
  ✔ monthly business systems
  ✔ coworking + Q&A calls
  ✔ a private community of creators building real businesses
  ✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE

Today I want to talk about the resources and podcasts I love as a full time travel content creator who is always trying to grow and get better at my craft. This prompt was brought up in my DM's from @wanderism_travel asking me who do I go to for tips and information and so here you go! Thank you Jed and Janet from @wanderism_travel for this question and as always feel free to hit up my DM's asking for a specific episode, I love to connect with you guys!

My Resources:
The Creator Club 

Youtube: VIDIQ

Erika Vieira

@prettylittlemarketer

Later (scheduling) blog 

Podcast Cubicle to CEO 

Leticia Collins

Convert Kits Blog >> known as Kit 

Newsletter Circle

Mindset Mentor Podcast

The Freelance Fairytale Podcast

The Bold Founder 

• Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
  You’ll get:
  ✔ monthly business systems
  ✔ coworking + Q&A calls
  ✔ a private community of creators building real businesses
  ✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE

Will Hatton went from 10,000 downloads to a million in SIX months and now runs a 7 figure business and blog, The Broke Backpacker. Will found a crack in the travel content creator space of no-one sharing true broke backpacker advice, filled the void and blew up.
 
It is an honor to have him on as a guest today and today we are diving into how he found such massive growth in SIX months time and how he built systems and hired teams for his new business. 

In this episode we cover:

• How will went from 10,000 downloads to millions in six months time 
• Why you should outsource to grow your content creation exponentially faster 
• How to track your stats and progress over the years to not give up when things get hard as a content creator
• How to differentiate yourself against the rest of the congested travel content creator space 

Connect with Will:
@willhatton_
The Broke Backpacker

• Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
  You’ll get:
  ✔ monthly business systems
  ✔ coworking + Q&A calls
  ✔ a private community of creators building real businesses
  ✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE

Our phones are always buzzing and we constantly have a million things to do, you are not alone in this. There are some really scary studies that show how damaging contest switching and multitasking with our phones can be for our brains but also how about our work as content creators? Today, I want to talk about something that isn't our fault okay- we are new to this world of technology and our jobs involve this technology but how do we not let us ruin our health and our potential? So we are going to talk about how to not give into the temptations of distractions all while a cat consistently interrupts this episode and tries to distract us- good luck! 

• Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
  You’ll get:
  ✔ monthly business systems
  ✔ coworking + Q&A calls
  ✔ a private community of creators building real businesses
  ✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE

Today we have on podcasting- UGC travel content creator-queen and my friend Dianni from While She's Away Podcast. And you know why she is my friend and colleague? Because we met ONLINE. Yes, today we are talking about the insane power of building a online travel creator community and how it can even be life changing. We cover how podcasting can be your gateway to building lasting relationships, how to negotiate content creator brand deals, and are travel retreats just cults?

Connect with Dianni:
@whileshesawaypod
While Shes Away 

• Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
  You’ll get:
  ✔ monthly business systems
  ✔ coworking + Q&A calls
  ✔ a private community of creators building real businesses
  ✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE