The TrustMakers

In the first episode of The TrustMakers’ 2024 U.S. election series, Joe Vogel, a member of Maryland’s House of Delegates, talks with Amanda Edelman, COO of Edelman’s Gen Z Lab, about young voters’ views of government. As a member of Gen Z himself, Delegate Vogel has perspective on what matters most to America’s youngest voting …

Continue reading "Gen Z Politician on What’s Motivating the Youngest Voters  "

Kristin Lord, CEO of IREX, and Alex Heath, Edelman’s U.S. Head of Social Impact and Sustainability, discuss how global NGOs can build trust in society from the ground up by partnering with local non-profit organizations, building personal relationships, and reminding people what they have in common with one another. “You need to bring all the …

Continue reading "CEO of global development NGO on grassroots trust-building"

Roy Bahat, Head of Bloomberg Beta, joins Justin Blake, Executive Director of the Edelman Trust Institute to talk about why he thinks employers are the most trusted institution, based on data from the 2024 Edelman Trust Barometer Special Report: Trust at Work, and how workplaces can responsibly integrate AI. “If we want an accelerated pace …

Continue reading "Bloomberg Beta’s Roy Bahat on Responsible AI in the Workplace  "

Almar Latour, publisher of the Wall Street Journal and CEO of Dow Jones, joins Edelman CEO Richard Edelman to discuss the release of WSJ reporter Evan Gershkovich who was wrongly imprisoned in Russia, the WSJ’s business model, and his hopeful vision for the media writ large. “It’s a great time for new ideas, to test new …

Continue reading "Dow Jones’ CEO Almar Latour on How Media Can Evolve to Earn Trust "

ABC News anchor George Stephanopoulos sat down with Edelman CEO Richard Edelman to give a behind-the-scenes look at presidents’ crises that are featured in his book, “The Situation Room.” They also discuss the evolution of media and journalists’ role defending the truth, especially in this U.S. presidential election year.

The ACLU’s Deputy Legal Director and Director of The Trone Center for Justice and Equality, Yasmin Cader, speaks with Edelman’s Global Chief Diversity Equity & Inclusion Officer, Trisch Smith, about the latest Edelman Trust Barometer Special Report: Business and Racial Justice in America. Yasmin and Trisch talk about the ACLU’s history and work, how to …

Continue reading "ACLU’s Yasmin Cader on leading with clarity amid attacks on DE&I  "

After protests and resignations at prominent universities across the U.S. last semester, all eyes are on campuses at the start of this new school year. Vanderbilt Chancellor Daniel Diermeier sits down with Edelman CEO Richard Edelman to discuss the importance of defining a university’s values when balancing freedom of speech with safety on campus, as …

Continue reading "Vanderbilt Chancellor Daniel Diermeier on Addressing Polarization On and Beyond Campus"

At this year’s Cannes Lions Festival for Creativity, multi-national logistics company DP World won a Titanium Lion for “The Move to Minus 15,” produced in partnership with Edelman. Daniel Van Otterdijk, DP World’s Group Chief Communications Officer, joins Jackie Cooper, Edelman’s Chief Brand Officer, for a behind-the-scenes look at the campaign and how it helps build …

Continue reading "DP World’s Daniel Van Otterdijk on Forming Industry Coalitions to Accelerate Decarbonization"

To close out The TrustMakers’ series on the ground at the 2024 Cannes Lions International Festival of Creativity, Scott Galloway, professor of marketing at NYU Stern School of Business and podcast host, sits down for a conversation with Edelman CEO Richard Edelman. Richard gets Scott’s reactions to the new 2024 Edelman Trust Barometer Special Report: …

Continue reading "Professor Scott Galloway: Brands Must ‘Act Up, Not Speak Up’"

The TrustMakers is continuing our series of episodes from on-the-ground at the Cannes Lions International Festival for Creativity. Colin Rosenblum and Samir Chaudry are hosts of “The Colin and Samir Show,” a YouTube show and podcast that breaks down the latest in the creator economy from the perspective of creators. They sit down with Edelman’s …

Continue reading "Creators Colin & Samir on What It Takes to Run a Creator Business"