In this episode of The Truth About Ag, Kristjan and Evan chat with Leah Olson, Vice President of Customer Experience and Operations at Brilliant Harvest Inc. With a background in agriculture and manufacturing, Leah has led companies through major transitions, turnarounds, and sustainable growth. They discuss how ag innovation has evolved from past generations to today, the role of AI in tackling inefficiencies, and how companies often jump to solutions before fully understanding the problem, highlighting the importance of a problem-first approach in ag tech.

The conversation also explores how AI tools are shaping the industry, helping businesses optimize communication, streamline processes, and enhance decision-making. We get into the evolving relationship between manufacturers, dealers, and farmers, emphasizing the need for better connectivity and practical innovation. With technology advancing rapidly, they discuss what’s working, what’s hype, and how companies can focus on solutions that truly move the needle.