In this episode of Beyond Limits, Olivia chats with Emily Pauslsen. Emily Paulsen is a Brand Expert and Founder of Electric Collab, a psychology-based brand studio. After 14 years working in brand and marketing for well-known companies from Abercrombie & Fitch and The Wendy’s Company to scrappy startups and small businesses, Emily started Electric Collab to help leaders own their individuality and scale their business with a brand that reflects the premium, unique value they deliver. Her comprehensive approach delivers a cohesive brand ecosystem built for where you're headed. 

Emily is also the host of the Curious Life of a Childfree Woman podcast - a show celebrating unconventional choices and asking curious questions through the lens of a happy, childfree life. Each week, she welcomes experts on today’s most interesting topics, inspiring us to think differently, live intentionally, and find fulfillment on our terms. It’s not about comparison, it’s about possibility.

Emily and Liv chat all about the truth behind authentic branding and living with purpose. 

Key topics include:

🪞 Start by looking inward — because the most aligned brand decisions begin with self-trust, not external validation.
🎨 Your brand should feel like your truth — not just a curated aesthetic. Every detail—your colors, your message, your energy—should tell the story of who you really are.
🔁 Connection comes from consistency — not perfection. If you want people to trust you, your brand has to show up the same way you do.
🎯 Let your brand work for you — consistency over time is the key to building something that keeps showing up, even when you need rest.
🌱 Small intentional choices add up — you don’t have to overhaul everything at once. Living and branding with purpose starts in the everyday moments.
🔮 Your intuition is the strategy — even when it doesn’t make sense on paper, your gut often knows what your next move should be.
💡 You don’t need more clarity — you need the courage to trust yourself and build a life (and brand) that feels like home.

Links:

Electric Collab: https://www.electriccollab.com/

Emily's Personal Instagram: https://www.instagram.com/heyemilypaulsen/

Curious Life of a Childfree Woman Podcast: https://www.curiouslifeofachildfreewoman.com/

Podcast Instagram: https://www.instagram.com/curiouslifeofachildfreewoman/

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