In episode 19 of The Truth About Ag, Jeff Warkentin, COO of HGV, joins us to talk about what it takes to lead and grow a successful team. We cover everything from the realities of stepping into a family business and why asking tough questions matters, to the importance of separating personal life from business to avoid unnecessary tension.

We also dig into Jeff’s day-to-day as COO, what the role really looks like, and why storytelling is such a powerful tool for building culture. Sharing the struggles, mistakes, and lessons that brought the business to where it is today helps new team members understand the bigger picture.