In this episode of The Truth About Ag, Kristjan and Evan are joined by longtime friend and Canadian agriculture executive Bryce Eger. They get into how their small-town roots shaped the people and professionals they’ve become, despite all three of them ending up in careers they were once told not to pursue.

Bryce’s leadership has guided teams through mergers, cultural shifts, and major innovations in seed technology and commercialization. Today, Bryce continues to bring his trademark people-first approach to an industry that’s constantly evolving.

The conversation ranges from leadership and business advice to technology and personal fulfillment. They also discuss the realities of technology adoption, the ongoing debate between generic and non-generic products, and how purpose and happiness shift as careers mature. Bryce offers thoughtful insights on the fundamentals of leadership and the role that lifelong learning plays in both professional success and personal balance.

It’s a candid, thoughtful conversation about growth, perspective, and finding meaning in the work you do - on the farm, in the boardroom, and everywhere in between.