Windshield Time

The Truth About Pricing Pushback: Handling Money Objections Right


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In today’s episode of Windshield Time, hosts Chris Elmore and Harold “J-Dub” James Walker Jr. dive deep into one of the biggest challenges in sales—handling money objections like a pro. Whether a customer says, “That’s too expensive,” “I need to think about it,” or “I just can’t afford it right now,” how you respond can make or break the sale.

Chris and J-Dub explain the difference between objections and denials, why price pushback isn’t always about money, and how to navigate these conversations confidently without sounding like pushy salespersons. They reveal key strategies for separating the real issue from the smokescreen, building trust, and presenting solutions that customers say yes to.

If you’re looking for proven techniques to increase your closing rate and master sales conversations, this episode is packed with actionable takeaways. Don’t leave money on the table—listen now!

The coaches at Service Excellence have worked with over 1,000 service companies, learning to avoid costly mistakes and maximize sales performance. If you’d like to dive deeper into this topic or others, reach out to Chris or James directly!

📞 Chris Elmore: 254-733-7109 | ✉️ [email protected] 📞 James Walker: 254-230-5266 | ✉️ [email protected]

Go out and Turn Learning into Earning!

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Windshield TimeBy Chris Elmore

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