Want to know where SEO is headed in 2025? In this episode of the Duct Tape Marketing Podcast, I sit down with Bruce Clay, the "Father of SEO" and founder of BruceClay.com. With nearly three decades in search engine optimization, Bruce shares expert insights on how Google ranking, AI-generated content, and SEO strategy are evolving. Learn why quality content, usability, and brand mentions matter more than ever—and what businesses must do to stay ahead in an AI-driven search landscape.

Today we discussed:

[00:00] Opening

[00:09] Introducing Bruce Clay

[00:53] SEO in 1996

[04:47] The Growing Importance of SEO

[11:19] How to Create Quality Content for SEO

[14:50] Is Zero-Click the End of SEO?

[18:59] Guest Podcasting Can Help SEO

More About Bruce Clay:

Check out Bruce Clay's Website: https://bruceclay.com

Connect with Bruce Clay's on LinkedIn: https://www.linkedin.com/company/bruce-clay-inc-

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