In this episode of The Truth About Ag, Kristjan and Evan sit down with J.P. Gervais, Executive Vice President, Strategy & Impact, and Chief Economist at FCC (Farm Credit Canada), to break down the economic forces shaping the future of agriculture.  

As someone who spends his days analyzing trade, policy, and market trends, J.P. brings a wealth of knowledge on how farmers and ag businesses can adapt, innovate, and thrive in an ever-changing global landscape.

J.P., Kristjan, and Evan also tackle productivity and leadership, discussing how farm businesses can drive efficiency while balancing long-term growth. They explore how innovation and entrepreneurship are shaping the next generation of agriculture, from new technologies to evolving business models that challenge the status quo.  

With policy changes constantly shifting the playing field, J.P. also shares insights into how regulatory decisions impact farm operations and what producers can do to stay informed and proactive.