In Episode 172 of the My DPC Story podcast, guest Melina Palmer, a behavioral economics expert discusses effective business models and strategic messaging for direct primary care practices. Melina delves into transactional, membership, and subscription approaches, emphasizing the importance of language and framing in attracting the ideal audience. They discuss balancing quality versus value, using examples from Costco and luxury brands to illustrate branding strategies. Melina advises clear, concise communication and leveraging social proof to maintain customer engagement. Physicians are encouraged to align their branding with customer preferences and decision-making processes. Melina's book, "The Truth About Pricing," is highlighted and suggests using well-known brands as references for crafting compelling copy. They also underscore the value of feedback from target customers and practicing elevator pitches. Tune in to learn how to leverage behavioral economics for optimal customer alignment and business success in Direct Primary Care.

-> To explore more of Melina Palmer’s insights and dive deeper into the psychology of pricing and decision-making, check out her book, "The Truth about Pricing," and visit https://thebrainybusiness.com/mydpcstory for exclusive content.

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