Most offer advice is a ticking time bomb—created for businesses nothing like yours by people who haven’t worked with an actual client in years. It’s overhyped, overcomplicated, and entirely out of touch.

From the mythical signature offer to the never-ending offer ladder, this advice isn’t built for solo service providers but for mass-market, one-size-fits-all business models.

How do you create offers that actually work for your business in 2025? Topics discussed in this episode include:

• Why the advice about offers is so out of touch.

• The trap of the signature offer and why you need to steer clear. 

• Using The Strategy Stack to create offers people will buy.

• The O.F.F.E.R.S. Audit and how to do one for your service business. 

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.