The Growth Show

The Turnaround: Absinthe


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Before it was banned for nearly a century, absinthe used to be one of the most popular drinks in the world. But somewhere along the way, it got a reputation for making people hallucinate and even go insane.
How did it get such a bad reputation? Why was it made illegal in countries around the world for so long? And how did an entire industry come back from such dire straits?
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