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ICE to hybrid to plug-in hybrid to EV. That's the rational path, according to Brian Maas.

Brian Maas is the esteemed President of the California New Car Dealers Association. He brings to the table a wealth of knowledge and insight into the intricate world of automotive retailing in California, a state renowned for setting the pace in industry trends and regulations.

Brian’s expertise shines as he navigates through the conversation, touching on critical issues such as the impact of over-disclosure on consumer transactions and the evolving landscape of electric vehicle (EV) adoption in California. Despite the state's aggressive push towards a 100% zero-emission vehicle sales goal by 2035, Brian articulates the practical hurdles in achieving such targets, emphasizing the importance of infrastructure development, consumer choice, and gradual transition strategies from internal combustion engines to hybrid and fully electric vehicles.

While the path to innovation and environmental sustainability is critical, Brian reminds us that it requires careful consideration of practicalities, consumer needs, and the collaborative effort of all stakeholders in the automotive ecosystem.

0:00 Intro

4:07 Brian Maas discusses California's leadership in auto retail.

10:48 The breakdown of California dealers and how the California New Car Dealers Association serves their varying needs.

14:51 The "tyranny of over-disclosure" and its impact on the car buying experience.

18:46 Brian's perspective on EV adoption in California and the challenges of transitioning to a fully electric vehicle fleet.

26:52 Reflections on the importance of rational steps towards EV adoption and the role of associations in guiding dealers through changing landscapes.

Brian Maas is the President of the California New Car Dealers Association

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