Resources: Booked Solid Bundle & Estheticians in Business coaching

Before Allyson became a business coach, she was a solo esthetician doing everything she could to get clients in the door.

In this episode, she shares the real, unconventional, and sometimes “unhinged” strategies she used to grow to six figures quickly starting with almost no clients.

This episode is not about perfection.
It’s about consistency, conversations, community, and doing what it takes to build momentum in your business.

If you’re struggling to get clients, grow your books, or consistently market yourself, this episode is packed with practical ideas you can start using immediately.

• The mindset that helped Allyson keep going
• Why “dead conversations” helped grow her business
• How she used Facebook groups and networking to get clients
• The giveaway strategy she used to build content and testimonials
• How referrals became a major growth tool
• Why follow-up matters more than most estheticians realize
• The weekly booking goal she focused on consistently

One of the biggest principles behind Allyson’s growth was:

“I did everything expecting nothing… but I knew something would happen if I didn’t quit.”

She focused on:

• Showing up consistently
• Having conversations
• Building relationships
• Continuing even when results weren’t immediate

A huge part of building her business was having endless conversations that didn’t always lead to immediate bookings.

But every conversation helped:

• Build confidence
• Improve communication
• Create visibility
• Strengthen future referrals

Many eventually turned into long-term clients.

Instead of cold messaging strangers, Allyson focused on:

• Permission-based conversations
• Leads from Facebook groups
• Referrals from existing clients
• Following up after someone expressed interest

This made conversations feel more natural and relationship-based.

One of the biggest growth tools was directly asking for referrals.

Examples included:

• Asking happy clients to text friends immediately
• Building relationships strong enough for word-of-mouth referrals
• Following up with referred leads directly

The goal was simple:
Get more conversations started.

Early on, Allyson used giveaways and free services intentionally to:

• Build content
• Collect testimonials
• Practice consultations and upselling
• Gain exposure
• Generate rebooking opportunities

This was never about becoming “the free service esthetician.”
It was about building momentum.

Instead of relying only on Instagram, Allyson spent significant time:

• Inside Facebook groups
• Answering questions
• Starting conversations
• Becoming visible in her community

The goal wasn’t just posting.
It was relationship-building.

Networking became part of daily life.

This included:

• Vendor events
• Partnerships with local businesses
• Relationships with hairstylists, massage therapists, tattoo artists, and more
• Local business groups and networking events

The focus was simple:
Get in front of as many people as possible.

One of the biggest differences was consistent follow-up.

Key reminder:
Follow-up is not annoying when it’s genuinely helping someone.

People often need reminders, guidance, and multiple touchpoints before booking.

One of the simplest strategies:

Focus on booking 3 new clients every week.

Not rebooks.
New clients.

That consistent focus created long-term momentum.

You cannot build a business by quietly waiting for people to find you.

Growth comes from:

• Conversations
• Visibility
• Networking
• Referrals
• Follow-up
• Consistency

Even when it feels repetitive.

• Booked Solid Bundle
• Estheticians in Business coaching
• Marketing support and strategy training

You don’t need to do everything perfectly.