On this episode, Jeremy Flynn, Senior Vice President of Data Products and Strategy at Clear Channel Outdoors, discusses the measurement and targeting capabilities of out-of-home advertising and emphasizes that out-of-home is a communal and unskippable medium that offers a unique ad experience. Plus, he explains how advances in geo-location technology allow for more accurate targeting of specific demographics and locations, and he discusses how Clear Channel is leveraging data and analytics to measure the effectiveness of out-of-home campaigns and connect them to consumer behaviors and outcomes.

Key Topics:

• The Unique Advantages of Out-of-Home Advertising
• Measurement and Attribution in Out-of-Home Advertising
• The Unique Benefits of Out-of-Home Advertising
• Advances in Geo-Location Technology for Targeting
• Being Nimble and Privacy-Centric in Using Location Data
• Challenges and Opportunities for Clear Channel Outdoor

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.