Founder's Story

The Untold Truth About Diamonds: Daniela Sokolowski on Redefining Luxury | S2 Ep. 172


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In this episode of Founder's Story, Daniela Sokolowski, founder and CEO of DiCuore Diamonds, shares her journey from working with industry giants like De Beers to starting her bespoke jewelry brand. Daniela opens up about her entrepreneurial spark, the emotional significance of her work, and how her journey as a cancer survivor has fueled her mission to empower others.

Key Takeaways:

  • The Spark of Entrepreneurship: Daniela reflects on her early career in the diamond industry and how her passion for jewelry design and customer relationships led to the creation of DiCuore Diamonds.
  • The Name Behind the Brand: "DiCuore," meaning "from the heart" in Italian, reflects the emotional essence of her custom jewelry pieces.
  • Bespoke vs. Retail Jewelry: Daniela explains the personalized process of creating bespoke jewelry, emphasizing customer education and collaboration as key differentiators from mall retail experiences.
  • Challenges in the Diamond Industry: Daniela discusses how these shifts are reshaping the industry from the rise of lab-grown diamonds to market volatility.
  • Motivation Through Adversity: As a six-year cancer survivor, Daniela talks about how her experience inspired her to pursue her passion, uplift others, and build a brand rooted in resilience and authenticity.

Connect with Daniela:

  • Visit her jewelry studio: 1460 Broadway, Manhattan, New York
  • Website: dicuorediamonds.com
  • Social Media: @DiCuoreDiamonds




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