"Small business" is a bit of a misnomer.

"Nothing says community like college."

Spring and Summer are in the air

TWO UP

1. Who’s searching and who’s staying: WTMJ host Jeff Sherman went over a LinkedIn study that looked at which workers in which industries were considering switching said industries.

2. Can you price lock me now? Verizon told customers about an upcoming price lock

Jeff Sherman was joined in-studio by Amelia Kegel, owner and director of retail experience at Wheel and Sprocket. Jeff asked her about the history of the company and how they expanded to 10 locations.

-Jeff asked Amelia what people should do to make sure their bike is ready for the warm season and the reemergence of the Bike Expo coming to the Wisconsin State Fair Park in West Allis, Wisconsin and the rise of E-Bikes.

Connecting with purpose: Jeff Sherman was next joined in-studio by Mike Drescher, founder of Vibrant Body Company. Jeff asked him about his TED talk, his experience with breast cancer, and his clean clothing brand.

-Jeff asked Mike about the future of clean fashion and beauty, his one man show, and what inspired him to do what he does.

Jeff noticed people stocking up at Costco because of the tariffs.

FISH FRY INDEX: In Franklin, the Polish Center of Wisconsin.

Jeff closed the show with the announcement of The Upswing moving to the weekend.

Connecting with purpose: Jeff Sherman was next joined in-studio by Mike Drescher, founder of Vibrant Body Company. Jeff asked him about his TED talk, his experience with breast cancer, and his clean clothing brand.

Jeff asked Mike about the future of clean fashion and beauty, his one man show, and what inspired him to do what he does.

Jeff Sherman was joined in-studio by Amelia Kegel, owner and director of retail experience at Wheel and Sprocket. Jeff asked her about the history of the company and how they expanded to 10 locations.

Jeff asked Amelia what people should do to make sure their bike is ready for the warm season and the reemergence of the Bike Expo coming to the Wisconsin State Fair Park in West Allis, Wisconsin and the rise of E-Bikes.

The Future of Almost Everything with WTMJ hosts Jeff Sherman and Martin Moore.

TWO UP:

1. Is a Trump-Elon breakup imminent. The U.S. President told cabinet members that his role in the federal government may be coming to an end.

2. Jeff went over the most recent job and payroll data.

Peeps was teaming up with a milk company to release a limited time product (and yes, it is full of sugar). Locally, the Racine Art Museum opened a Peeps exhibit. Jeff and Martin talked about campaigns like this using nostalgia to sell products.

Meta was collaborating with Ray-Ban to compete in the smart glasses market. Between them, Apple and Google, Jeff and Martin discussed who might win.

Ticketmaster was making changes as a reaction to an executive order from President Trump to ticketing transparency.

The 1982 Milwaukee Brewers documentary “Just a Bit Outside” had just become available on Roku. Jeff asked Martin what sports documentary should be made next.

TikTok's future was in peril once again as Trump was pushing to get it sold to an American company; Heff and Martin speculate which buyer would be the best option.

The Midwest Gaming Classic was this weekend at Milwaukee’s Baird Center. Jeff and Martin talked about the future of video games with Nintendo’s announcement for the Switch 2 console and rising prices for video games.

WTMJ host Jeff Sherman discussed Elon Musk and Tesla

TWO UP:

-Guacamole is going to cost more because avocados are getting more expensive.

-Forbes announced that in 2025 there are more than 3,000 billionaires; more than last year.

Jeff Sherman was joined on the phone by Ben & Brittany Essig, the newest owners of Knight’s Gourmet Popcorn & Candies on Milwaukee’s south side as well as Rescued Roasters. Jeff asked them how they got their start with coffee and acquiring their popcorn business. He also asked them about the uniqueness of their popcorn.

-Jeff then asked Ben and Brittany about how their business had been affected by the road construction in front of their store on Forest Home Avenue and the future of expansion of their business.

Jeff Sherman was joined in-studio by Milwaukee Business Journal Senior Reporter Rich Kirchen and they began by talking about a Harley-Davidson executive that went to the U.S. House of Representatives to complain about tariffs on Europe and the latest on data centers in Wisconsin and how We Energies are affecting the process.

-Jeff asked Rich next about the future of a microbrewery in Milwaukee's Menomonee Valley and about Koss Corporation’s various infringement lawsuits.

-Enerpac Tool Group had announced to move their headquarters to downtown Milwaukee. Speaking of downtown, the Wisconsin Tower could be getting a billboard.

Jeff Sherman was joined in-studio by Milwaukee Business Journal Senior Reporter Rich Kirchen and they began by talking about a Harley-Davidson executive that went to the U.S. House of Representatives to complain about tariffs on Europe and the latest on data centers in Wisconsin and how We Energies are affecting the process.

Jeff asked Rich next about the future of a microbrewery in Milwaukee's Menomonee Valley and about Koss Corporation’s various infringement lawsuits.

Enerpac Tool Group had announced to move their headquarters to downtown Milwaukee. Speaking of downtown, the Wisconsin Tower could be getting a billboard.