Menu Talk

The value of inviting loyal customers for a menu preview


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The team behind Brine, a fast casual with a location in New York City and another in Fair Lawn, New Jersey, invited 100 of the restaurant’s regulars (plus some media folks) to taste test new menu items and evaluate them. Chef-partner Joe LoNigro was behind the counter as guests helped themselves to grilled chicken with a “umami” sauce, roasted Brussels sprouts, a spicy chicken sandwich, elote corn ribs, tostones and Brine’s new take on its house-made Pop-Tart-inspired dessert. It will be interesting to see what makes it onto the menu, but we liked those corn ribs, grilled chicken and Brussels sprouts.

Bret returned to Momofuku, celeb chef David Chang’s NYC flagship, with some out-of-town friends who wanted to go for dinner. Although it wouldn’t have been Bret’s first choice, everything was better than he expected. Of particular note was a new tomahawk pork katsu with a Japanese-style curry sauce and the kimchi, which got the seal of approval from both Bret and his Korean-American dining companion.

We also talked about how and why Pete Wells is ending his 12-year-run as restaurant critic of The New York Times, citing how dining out four or five times a week can become a health hazard—even if it sounds like an enviable job.

Our guest this week is Jacob Bickelhaupt, chef-owner of Konro in West Palm Beach, Florida. The self-taught chef trained under culinary icon Charlie Trotter, and at Konro, he offers a 10-14 course tasting menu serving just 10 guests nightly, all of whom sit at the chef’s counter. Although the artful cuisine is not Japanese, it is an intimate omakase-style experience, complete with wine pairings by sommelier Nadia Bickelhaupt, Jacob’s wife.

Jacob is six years sober and has created a selection of non-alcoholic pairings that closely mimic the wines, each house-made through a multi-step process. The couple orchestrates the evening at Konro to be as much an extension of their home as a unique and memorable gastronomic experience.

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Menu TalkBy Restaurant Business Online

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