Lauren and Brooke sit down to break open the exact event playbook they teach inside the Reside engine group, and they pull no punches. If you've ever hosted a client event and walked away wondering whether any of it actually moved the needle, this one is for you. They get into why most agents treat events as an expense instead of an investment, the four part framework that makes every event repeatable, the three event formats that work in almost any market, and the seven levers that turn one Saturday afternoon into a full quarter of referral conversations. You'll hear how teams are zeroing out their entire event budget through vendor sponsorships, why the post event thank you video is the step nobody does and the one step that drives the most goodwill, and how giving back has to be a real line item in the budget, not a nice to have. Whether you're a team leader trying to scale, an operator building the playbook behind the scenes, or an agent looking to deepen your sphere without burning out your wallet, you will walk away with a system you can put on the calendar this quarter.

Chapters:

• (00:00:00) Why most agents leave referral business on the table
• (00:02:30) The mindset shift that turns events into investments
• (00:05:00) The four part framework behind every winning event
• (00:09:30) Three event formats that work in almost any market
• (00:14:00) The seven levers that turn one event into ten touchpoints
• (00:19:30) How to build a CRM follow up that runs itself
• (00:23:30) Branded swag your sphere actually keeps and uses
• (00:27:30) Letting vendors fund the entire event through sponsorships
• (00:31:30) Why giving back belongs on the event budget line
• (00:36:30) Your one action item this week and team building ideas

Links and Resources:

• Team Leader Secrets by Suneet Agarwal
• Reside Platform
• Reside Platform Website

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