Positive in-store (and digital) same store comps will attract a larger pool of interested franchisees and the “COVID-19 Effect” lingering further only strengthens the consumer behavioral pattern around prioritizing all things health and wellness. This combination makes The Vitamin Shoppe potentially very attractive for prospective franchisees. With a run rate of almost $1.2 billion, the specialty supplement retailer would be back to the 2014-2016 height of company (from a revenue perspective). This is no small feat and should be getting more attention than it does because they would be achieving it with a smaller store fleet. While it hasn’t been the flashiest turnaround, the Vitamin Shoppe has quietly been putting in the required work in the gym to now be able to flex its bigger muscles in the market.