This year's biggest measurement trends include experiments, pricing effects, AI-powered creative testing and more. WARC's Paul Stringer sits down with Ekimetrics' Matt Andrew to discuss how marketers can maximise benefit in a changing landscape.

The Future of Measurement 2025 explores the latest emerging trends in media and creative measurement.

• WARC Members can read the report in full here
• If you’re yet to subscribe, you can find a sample report here

Entertainment-driven brands like Duolingo are thinking about brand building differently. Dan Salkey, Co-Founder & Strategy Partner at Small World and Michaela Kron-Hags, Global Marketing Campaign Director at Duolingo join WARC's Catherine Driscoll to discuss disruptive ways to build a brand.

Consumer changes, pricing, politicization, retail media and more. Ian Whittaker, co-founder at Liberty Sky Advisors, joins WARCs Anna Hamill to pick out the top stories to watch from quarterly earnings season.

Retail media is expanding beyond e-commerce ecosystems and into channels like social media and connected TV. Kiri Masters, an independent commentator on the retail media industry, discusses the opportunities and potential pitfalls with WARC Media’s Alex Brownsell.

Economic upheaval is hitting consumer confidence hard, and 'nouveau nihilism' is on the rise. Traci Alford, Global CEO at Effie Worldwide, and Shaun Dix, Global Service Line Leader and CEO/Creative Excellence at Ipsos, discuss their new consumer report on Nouveau Nihilism with WARC’s Cathy Taylor.

Which work made the podium in this year's regional WARC Awards? WARC's John Bizzell and Anna Hamill dig into the highlights.

See all the winners across regions on our awards page.

The relationship between brands and news media has deteriorated in recent years. WARC's Alex Brownsell is joined by Omar Oakes, founder at OOmph and Jamie Credland, CEO of World Media Group, to discuss why and how the relationship can bounce back.

To learn more, read the latest Global Ad Trends, part of WARC Media, a quarterly report which draws on WARC’s dataset of advertising and media intelligence to give a holistic view on the industry.

WARC Media subscribers can read the report in full.

If you’re yet to join, you can find a sample of the report here.

How can brands move to a truly integrated 'brand x performance' model? In this fourth installment covering WARC’s Multiplier Effect research, Americas Editor Ann Marie Kerwin sits down with Prophet's Kate Price and Marisa Mulvihill.

Prophet is a contributing partner on The Multiplier Effect, along with Analytic Partners, BERA.ai and System1.

WARC Members get the full report ⁠⁠along with practical insights to help CMOs and marketers of every level to apply these ideas to their own work, exemplary case studies, and a deck’s worth of charts to help you make your argument to the CFO. 

If you're yet to subscribe, don't worry - you can also ⁠⁠get the full report here⁠⁠.

As tariffs, and fear of recession, roil the global economy, Koen Pauwels, distinguished professor of marketing at Northeastern University in Boston, discusses paths forward for brands and consumers with WARC US Commissioning Editor Cathy Taylor.

WARC’s Jenny Chan speaks with two top marketers Dhiren Amin (Income Insurance) and Jiunn Shih (Zespri Kiwifruit) to unpack the new Pace Principle report — and explore how these brands are putting twin-pace thinking into practice.

WARC Members can read the Pace Principle here⁠.

If you're yet to subscribe, don't worry - you can also ⁠get a sample report here⁠.