The WARC Podcast

The secrets behind KitKat's 90 year brand story, how to build a scambaiter AI Granny, and which brands are getting it right on community in 2025. Recorded at Most Contagious 2025. Hosted by WARC's Anna Hamill. For 40 years, WARC has been providing the marketing industry with

rigorous, unbiased evidence and expert effectiveness guidance. The WARC

Podcast publishes a new episode every Tuesday and Thursday.

Subscribe to The WARC Podcast here:

https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free: https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

Brands are projected to spend $37 billion on creators in 2026. But marketers still face challenges in proving effectiveness. Billion Dollar Boy's Becky Owen and WARC's Alex Brownsell join Anna Hamill to discuss how marketers can get the most value from their investment, based on data from WARC's Marketer's Toolkit. This episode is sponsored by Criteo - check out criteo.com/warc for more info. For 40 years, WARC has been providing the marketing industry with

rigorous, unbiased evidence and expert effectiveness guidance. The WARC

Podcast publishes a new episode every Tuesday and Thursday.

Subscribe to The WARC Podcast here:

https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free: https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

Fried chicken enthusiasts, unite! Popeyes' Alexandre Antonello joins WARC' Cathy Taylor to share how the fast-food giant is tackling the economic crunch, AI, creators and more based on data from WARC's Marketers Toolkit. This episode is sponsored by Criteo - for more info, check out criteo.com/warc For 40 years, WARC has been providing the marketing industry with

rigorous, unbiased evidence and expert effectiveness guidance. The WARC

Podcast publishes a new episode every Tuesday and Thursday.

Subscribe to The WARC Podcast here:

https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free: https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

Magnus Ekbom co-founded Lazada, the Asian e-commerce giant, leading the business from start-up to sale before exiting in 2022. He joins WARC's Rica Facundo to discuss the evolution of e-commerce in Asia, emphasizing the importance of brand building in a competitive landscape and the potential for homegrown brands to thrive. For 40 years, WARC has been providing the marketing industry with

rigorous, unbiased evidence and expert effectiveness guidance. The WARC

Podcast publishes a new episode every Tuesday and Thursday.

Subscribe to The WARC Podcast here:

https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free: https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

In an era where emotion drives 50% of airline choice and experience trumps products, Cathay Pacific's Edward Bell explains to WARC’s Jenny Chan why AI's rise means premium brands must become more human, not less, based on insights from WARC's Marketer's Toolkit.

This podcast is sponsored by Criteo. For more information, check out criteo.com/warc For 40 years, WARC has been providing the marketing industry with

rigorous, unbiased evidence and expert effectiveness guidance. The WARC

Podcast publishes a new episode every Tuesday and Thursday.

Subscribe to The WARC Podcast here:

https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free: https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

Existential anxiety and digital fatigue are shaking up the experience economy, driving more interest in escapism and 'IRL'. S. Subramanyeswar, Group CEO/CSO APAC at Mullen Lowe Lintas, and WARC's Rica Facundo join Anna Hamill to discuss how this shift requires marketers to adapt, based on insights from WARC's Marketer's Toolkit.

This episode is sponsored by Criteo. To learn more, visit criteo.com/warc For 40 years, WARC has been providing the marketing industry with

rigorous, unbiased evidence and expert effectiveness guidance. The WARC

Podcast publishes a new episode every Tuesday and Thursday.

Subscribe to The WARC Podcast here:

https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free: https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

WARC's John Bizzell goes behind the APG Grand Prix-winning campaign for a car that either sends you to sleep OR into raptures: the Skoda Octavia. Joe Crust, Strategy Director at Leo UK, joins to take us behind the scenes. Watch the video version on WARC's Youtube channel. For 40 years, WARC has been providing the marketing industry with

rigorous, unbiased evidence and expert effectiveness guidance. The WARC

Podcast publishes a new episode every Tuesday and Thursday.

Subscribe to The WARC Podcast here:

https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free: https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

Years of economic uncertainty is impacting not only how consumers spend, but also their life milestones. WARC's Adi Kishore and Cathy Taylor, with Rival's Cecelia Parrish, join Anna Hamill to discuss how these trends will impact brands in 2026, based on insights from the WARC Marketer's Toolkit. This episode is sponsored by Criteo. For more info, check out criteo.com/WARC For 40 years, WARC has been providing the marketing industry with

rigorous, unbiased evidence and expert effectiveness guidance. The WARC

Podcast publishes a new episode every Tuesday and Thursday.

Subscribe to The WARC Podcast here:

https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free: https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

Shoppers won't wait to switch brands after a poor customer experience. WARC's Anna Hamill and Rica Facundo discuss how marketers can close the customer experience gap, based on insights from the recent WARC Guide. For 40 years, WARC has been providing the marketing industry with

rigorous, unbiased evidence and expert effectiveness guidance. The WARC

Podcast publishes a new episode every Tuesday and Thursday.

Subscribe to The WARC Podcast here:

https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free: https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

Mid-market brands have hopes that AI can make them more competitive, but know they need to upskill their AI literacy. WARC's Lexi Wolf talks to Caroline Giegerich, VP - AI & Marketing Innovation at IAB; and Jillian Ryan, Senior Manager, Content Marketing Strategy at Intuit Mailchimp about a new report from Mailchimp and WARC. This episode is sponsored by Mailchimp. For 40 years, WARC has been providing the marketing industry with

rigorous, unbiased evidence and expert effectiveness guidance. The WARC

Podcast publishes a new episode every Tuesday and Thursday.

Subscribe to The WARC Podcast here:

https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free: https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe