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The WARC Podcast episodes
- Revisiting '100 things a planner should know'100 things a planner should know' has been a strategist's field manual for years. Its author, Charles Wigley, joins WARC's David Tiltman to discuss some of that advice, how he applied it in his own career – and what it means in the current industry climate. For 40 years, WARC has been providing the marketing industry withrigorous, unbiased evidence and expert effectiveness guidance. The WARCPodcast publishes a new episode every Tuesday and Thursday.Subscribe to The WARC Podcast here:https://www.warc.com/en/warc-podcastsSign up to daily WARC News for free: https://www.warc.com/en/latestBook a demo: https://www.warc.com/en/subscribe45 min
- Big Tech's continued dominance defines 2025 ad spendThe Amazon/Alphabet/Meta triopoly is on track to record real growth of 89.1% between 2020 and the end of 2027, almost five times faster than all other media owners combined, according to WARC's Q3 2025 global forecast. WARC's James McDonald and Alex Brownsell crunch the numbers. For 40 years, WARC has been providing the marketing industry withrigorous, unbiased evidence and expert effectiveness guidance. The WARCPodcast publishes a new episode every Tuesday and Thursday.Subscribe to The WARC Podcast here:https://www.warc.com/en/warc-podcastsSign up to daily WARC News for free: https://www.warc.com/en/latestBook a demo: https://www.warc.com/en/subscribe17 min
- Do marketers need to think like engineers?Structured, data-driven thinking scales companies. Should marketers adopt the same mindset? Sorin Patilinet joins WARC's David Tiltman to discuss his new book, Marketing Effectiveness: Applying Marketing Science for Brand Growth. For 40 years, WARC has been providing the marketing industry withrigorous, unbiased evidence and expert effectiveness guidance. The WARCPodcast publishes a new episode every Tuesday and Thursday.Subscribe to The WARC Podcast here:https://www.warc.com/en/warc-podcastsSign up to daily WARC News for free: https://www.warc.com/en/latestBook a demo: https://www.warc.com/en/subscribe41 min
- The rise and rise of RedditReddit’s ad revenue is forecast to grow 49.6% this year. WARC's Alex Brownsell and Celese Huang, with VCCP's Ayaz Hussain, discuss what Reddit offers marketers in search of organic community. For 40 years, WARC has been providing the marketing industry withrigorous, unbiased evidence and expert effectiveness guidance. The WARCPodcast publishes a new episode every Tuesday and Thursday.Subscribe to The WARC Podcast here:https://www.warc.com/en/warc-podcastsSign up to daily WARC News for free: https://www.warc.com/en/latestBook a demo: https://www.warc.com/en/subscribe23 min
- Lessons from ecosystem brandsWhat do Apple, Disney and Pedigree have in common? They're all ecosystem brands. WARC's Anna Hamill and Catherine Driscoll discuss insights from The WARC Guide on how build a successful ecosystem brand, or partner with one. For 40 years, WARC has been providing the marketing industry withrigorous, unbiased evidence and expert effectiveness guidance. The WARCPodcast publishes a new episode every Tuesday and Thursday.Subscribe to The WARC Podcast here:https://www.warc.com/en/warc-podcastsSign up to daily WARC News for free: https://www.warc.com/en/latestBook a demo: https://www.warc.com/en/subscribe18 min
- Labubu what? How pop culture drives soft powerWith Labubus and K-Pop Demon Hunters offering escapism from the headlines, WARC's Rica Facundo explores the role of pop culture in soft power with Michael Patent (Culture Group) and Shilpa Sinha (McCann APAC). For 40 years, WARC has been providing the marketing industry withrigorous, unbiased evidence and expert effectiveness guidance. The WARCPodcast publishes a new episode every Tuesday and Thursday.Subscribe to The WARC Podcast here:https://www.warc.com/en/warc-podcastsSign up to daily WARC News for free: https://www.warc.com/en/latestBook a demo: https://www.warc.com/en/subscribe35 min
- The Effective CMO: Telstra's Brent SmartAussie telco Telstra has successfully implemented core effectiveness principles across its brand. CMO Brent Smart joins WARC's Anna Hamill to discuss Telstra's brand evolution. For 40 years, WARC has been providing the marketing industry withrigorous, unbiased evidence and expert effectiveness guidance. The WARCPodcast publishes a new episode every Tuesday and Thursday.Subscribe to The WARC Podcast here:https://www.warc.com/en/warc-podcastsSign up to daily WARC News for free: https://www.warc.com/en/latestBook a demo: https://www.warc.com/en/subscribe37 min
- Global Ad Trends: The changing shape of TV
A fierce debate has broken out about the definition of television in 2025. Should TV advertising be defined by format, device or media owner? WARC's David Tiltman and Alex Brownsell are joined by guest editor Omar Oakes to examine the evidence.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
36 min - Marketing is in a golden age of effectiveness.. or is it?
Les Binet and Sarah Carter - two of marketing's most influential thinkers - join the pod to discuss where effectiveness is now, and where it's going next. Hosted by WARC's David Tiltman.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
40 min - Unlocking growth with new consumption occasions
In today’s climate, consumers are more nervous to spend. Brands need to show real value and connection and new usage occasions can help lower price sensitivity, and curb sales decline. WARC’s Vaniele Casimir and Ann Marie Kerwin share examples of brands making the most of this strategy.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
17 min
About The WARC Podcast
From the publisher's feed
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
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