Kidults, social fitness and the rise of conservative video... WARC's Adi Kishore and Stephanie Siew dig into entertainment and leisure trends marketers need to know.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

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Brand strategy has been 'enshittified', argues Richard Huntington, CSO of Saatchi and Saatchi, in his new book Feral Strategy. He speaks to WARC's Lena Roland about why marketers need to throw off the constraints of orthodoxy and dogma to fix bland and uninspiring work.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts

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S4 Capital's Sir Martin Sorrell joins the pod to talk industry upheaval, AI, and how Asia is setting the pace for advertising's next era with WARC's Rica Facundo.

WARC's report,The Pace Principle, is a landmark analysis and mythbusting guide built on consistent data from across Southeast Asia, Greater China, and India, to prove what marketing strategies work in dynamic markets like Asia to drive outsized impact. 

WARC Members get the full report along with practical insights to help CMOs and marketers of every level to apply these ideas to their own work, exemplary case studies, and a deck’s worth of charts to help you drive growth in dynamic and diverse markets. 

If you're yet to subscribe, don't worry - you can also get a sample report here. 

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free:   https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

Producing high-quality insights and seizing cultural moments are challenges to creative confidence, according to new research. Natalia Ball (Mars Pet Nutrition) and Annie Smith (LIONS Advisory) join WARC's Anna Hamill to discuss the state of creativity in 2025. Read the full study here: State of Creativity 2025: A call for confidence.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free:   https://www.warc.com/en/latest

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Now is the time for marketers to build relationships and more trust with the CEO and CFO. WARC's Cathy Taylor talks to Mary Kyriakidi, Global Thought Leader at Kantar and Eric Tsytsylin, Brand Strategy Partner at Lippincott about how marketers can prove marketing's worth in challenging times.

WARC members can read the full WARC Guide on “Making the case to the C-Suite: How to prove marketing drive growth in uncertain times” here.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free:   https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

Amazon's media 'side hustle' is booming, but that's only part of the story. WARC's Alex Brownsell and Celeste Huang discuss how Amazon's burgeoning ad empire offers new opportunities to brands.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free:   https://www.warc.com/en/latest

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This year's biggest measurement trends include experiments, pricing effects, AI-powered creative testing and more. WARC's Paul Stringer sits down with Ekimetrics' Matt Andrew to discuss how marketers can maximise benefit in a changing landscape.

The Future of Measurement 2025 explores the latest emerging trends in media and creative measurement.

• WARC Members can read the report in full here
• If you’re yet to subscribe, you can find a sample report here

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free:   https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

Entertainment-driven brands like Duolingo are thinking about brand building differently. Dan Salkey, Co-Founder & Strategy Partner at Small World and Michaela Kron-Hags, Global Marketing Campaign Director at Duolingo join WARC's Catherine Driscoll to discuss disruptive ways to build a brand.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free:   https://www.warc.com/en/latest

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Consumer changes, pricing, politicization, retail media and more. Ian Whittaker, co-founder at Liberty Sky Advisors, joins WARCs Anna Hamill to pick out the top stories to watch from quarterly earnings season.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free:   https://www.warc.com/en/latest

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Retail media is expanding beyond e-commerce ecosystems and into channels like social media and connected TV. Kiri Masters, an independent commentator on the retail media industry, discusses the opportunities and potential pitfalls with WARC Media’s Alex Brownsell.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free:   https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe