Economic upheaval is hitting consumer confidence hard, and 'nouveau nihilism' is on the rise. Traci Alford, Global CEO at Effie Worldwide, and Shaun Dix, Global Service Line Leader and CEO/Creative Excellence at Ipsos, discuss their new consumer report on Nouveau Nihilism with WARC’s Cathy Taylor.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts

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Which work made the podium in this year's regional WARC Awards? WARC's John Bizzell and Anna Hamill dig into the highlights.

See all the winners across regions on our awards page.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free:   https://www.warc.com/en/latest

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The relationship between brands and news media has deteriorated in recent years. WARC's Alex Brownsell is joined by Omar Oakes, founder at OOmph and Jamie Credland, CEO of World Media Group, to discuss why and how the relationship can bounce back.

To learn more, read the latest Global Ad Trends, part of WARC Media, a quarterly report which draws on WARC’s dataset of advertising and media intelligence to give a holistic view on the industry.

WARC Media subscribers can read the report in full.

If you’re yet to join, you can find a sample of the report here.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free:   https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

How can brands move to a truly integrated 'brand x performance' model? In this fourth installment covering WARC’s Multiplier Effect research, Americas Editor Ann Marie Kerwin sits down with Prophet's Kate Price and Marisa Mulvihill.

Prophet is a contributing partner on The Multiplier Effect, along with Analytic Partners, BERA.ai and System1.

WARC Members get the full report ⁠⁠along with practical insights to help CMOs and marketers of every level to apply these ideas to their own work, exemplary case studies, and a deck’s worth of charts to help you make your argument to the CFO. 

If you're yet to subscribe, don't worry - you can also ⁠⁠get the full report here⁠⁠.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free:   https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

As tariffs, and fear of recession, roil the global economy, Koen Pauwels, distinguished professor of marketing at Northeastern University in Boston, discusses paths forward for brands and consumers with WARC US Commissioning Editor Cathy Taylor.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free:   https://www.warc.com/en/latest

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WARC’s Jenny Chan speaks with two top marketers Dhiren Amin (Income Insurance) and Jiunn Shih (Zespri Kiwifruit) to unpack the new Pace Principle report — and explore how these brands are putting twin-pace thinking into practice.

WARC Members can read the Pace Principle here⁠.

If you're yet to subscribe, don't worry - you can also ⁠get a sample report here⁠. 

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free:   https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

The economy is hurting, and so are ad spend forecasts. WARC's Catherine Driscoll and Anna Hamill discuss how brands can stay effective on a low budget.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free:   https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

Does long-term brand building work in fast-paced markets? WARC's new research, the Pace Principle, proves the case. WARC’s Jenny Chan asks Rica Facundo and Rob Brittain how to outrun the competition in Asia's dynamic markets.

WARC Members can read the Pace Principle here.

If you're yet to subscribe, don't worry - you can also get a sample report here. 

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free:   https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

New WARC data models potential scenarios for media channels and key global markets as a result of economic upheaval. WARC’s Alex Brownsell and James McDonald go through the numbers.

WARC Subscribers can read the full Q1 2025 Global Ad Forecast update here.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free:   https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

How to convince leadership, especially the CFO, that investing in brand building isn't just a fluffy expense, but a critical driver of long-term, profitable growth. Americas Editor Ann Marie Kerwin talks with Preston Rutherford, cofounder of the men’s apparel brand Chubbies, and Marathon, a new platform designed to measure the revenue impact of brand initiatives.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free:   https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe