WARC's Alex Brownsell speaks to EssenceMediacom UK's Jane Christian, Managing Director of Analytics & Insight, and Rich Kirk, Chief Strategy Officer, and Nic Pietersma, Group Director at Ebiquity.

Discussing ‘Profit Ability 2’, the follow-up to a 2017 meta-study that set out the case for advertising as a profitable driver of business growth. Marketing effectiveness wisdom has been challenged by the pandemic, the cost-of-living crisis and significant behavioural shifts – so an up to date, robust view of the role for advertising investment was needed more than ever.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts

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WARC's Lena Roland talks to Chris Baker, founder at Serious Tissues. Discussing how brands can change the world by changing how, and where, people spend their money.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts

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WARC's Alex Brownsell talks to dentsu’s Dan Calladine, head of media futures, about media trends in 2025. Discussing AI's actual impact, the role of storytelling in the algorithmic era, the quest for quality in media buying, and how the world may become more unevenly distributed.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free:   https://www.warc.com/en/latest

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Where do you draw the line between persuasion and manipulation? WARC's Rica Facundo talks to Dan Monheit, CEO at Hardhat, and Sarla Fernando, member of the ADMA Regulatory and Advocacy Working Group.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free:   https://www.warc.com/en/latest

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Today we'll be deep diving into one of five of the big themes in the Marketer’s Toolkit 2025 for marketers in the US. Discussing the theme of capitalising on the economic reset with Joanna Seddon, managing director at Prescient and CEO of the Marketing Accountability Standards Board, and Ken Favaro, chief strategy officer at BERA.ai.

The Marketer’s Toolkit 2025 is here: the fourteenth edition of the report draws out five major trends that will define strategic planning, based on an extensive global survey of practitioners.

WARC members can ⁠⁠read the full report here⁠⁠.

If you’re not yet a member, you can find a ⁠⁠sample of the report here⁠⁠.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free:   https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

Today we'll be deep diving into one of five of the big themes in the Marketer’s Toolkit 2025 for marketers in the EMEA region. Discussing the theme of the age of atomisation are Mark Anderson, customer and commercial consultant, and Tom Johnson, managing director at Trajectory.

The Marketer’s Toolkit 2025 is here: the fourteenth edition of the report draws out five major trends that will define strategic planning, based on an extensive global survey of practitioners.

WARC members can ⁠read the full report here⁠.

If you’re not yet a member, you can find a ⁠sample of the report here⁠.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free:   https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

Today we'll be deep diving into one of five of the big themes in the Marketer’s Toolkit 2025 for marketers in the APAC region. Discussing the theme of closing the brand experience gap are Nithi Kumar, regional head for customer experience at Kantar and Dan Krigstein, director at the Growth Distillery.

The Marketer’s Toolkit 2025 is here: the fourteenth edition of the report draws out five major trends that will define strategic planning, based on an extensive global survey of practitioners.

WARC members can read the full report here.

If you’re not yet a member, you can find a sample of the report here.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free:   https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

WARC's Anna Hamill talks to Friederike Offermanns (Heineken) about how they are building a culture of creative effectiveness at Heineken and Tom Standage (The Economist) about 2025 macro trends. Contagious’ Chloe Markowicz joins to discuss the most effective social media strategies from this year. Recorded live at Most Contagious 2024 in London.

Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free:   https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

WARC's Paul Stringer talks to Mimi Turner, Head of Marketplace Innovation at LinkedIn, Harjot Singh, Global Chief Strategy Officer at McCann & McCann Worldgroup, and James Hankins, Global VP Marketing, Strategy & Planning at SAGE. Discussing the value of making a promise to the customer in B2B marketing.

Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free:   https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

WARC's Anna Hamill talks to Ali Hanan (Creative Equals) about the DEI backlash and Kian Bakhtiari (The People) about Gen Z trends. Contagious's Alex Jenkins joins to discuss AI and whether we need to rethink what creative bravery means. Recorded live at Most Contagious 2024 in London.

Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free:   https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe