The first of three daily episodes of the WARC Podcast from EffWorks 2023.

Catherine Driscoll, WARC's Commissioning Editor EMEA, is joined by Laurence Green, Director of Effectiveness at the IPA to introduce the day alongside three effectiveness experts.

Dr Grace Kite from Magic Numbers shares what brands need to know managing price rises and planning for inflationary times, and Tom Roach, VP Brand Strategy at Jellyfish, shares insights from his masterclass on excellence in digital creative. The final guest, Orlando Wood, Chief Innovation Officer at System 1, looks back to enduring creative principles and discusses what they mean for attention and digital channels today.

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This week WARC’s Lena Roland talks about the future of strategy with Richard Huntington, CSO at Saatchi & Saatchi and Mark Hadfield, founder of Meet the 85%. Discusses the calls for a research revolution as many popular methods used today leave marketers far removed from the reality of peoples’ lives.

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This week, WARC's Ann Marie Kerwin talks about bravery in strategy with Elizabeth Paul, chief strategy officer at The Martin Agency and Tomas Gonsorcik, chief strategy officer at DDB North America. A conversation about doing breakthrough work, the power of creativity, and advising clients on how to tackle thorny issues.

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WARC’s David Tiltman talks brand vs. performance marketing with Jim Stengel, Cait Lamberton and Ken Favaro, authors of a recent article on the need to move beyond this dichotomy. Interrogating entrenched industry metaphors, they discuss better ways of conceiving and measuring brand equity and why performance needs to take greater accountability for brand.

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This week, WARC’s Alex Brownsell is joined by Paul Stringer, our Managing Editor, Research and Insight, to unpack three key trends from WARC’s recent report, ‘The future of programmatic’. Covers programmatic in the post-cookie era, how to improve the efficiency and sustainability of the supply chain, and the spread of programmatic into emerging channels.

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This week WARC’s Rica Facundo talks anime with Robin Lau, global strategist of digital and entertainment at Dentsu. Discussing the rise of anime as a cultural force, anime fandoms, and why marketers should be paying attention to this.

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This week, WARC's Lena Roland is joined by Catherine Driscoll, Commissioning Editor EMEA for WARC Strategy to discuss three themes from the recent EMEA spotlight on drivers of brand growth. Discussing Paul Dyson’s drivers of advertising profitability, optimizing the balance between brand and performance marketing, and brand assets.

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This week WARC’s Aditya Kishore talks to Joan Colletta, Senior Director of Global Brand Leadership Team at McDonald's. Discussing how McDonald’s overhauled its marketing communications to become a real driver of commercial growth.

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This week WARC talks ESG with Cathy Taylor, commissioning editor at WARC and Whitney Dailey, EVP of purpose at Allison. How is ESG being perceived and how are these perceptions changing?

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The third episode in a three-part series exploring the most important trends influencing global consumers. In this episode WARC’s Ann Marie Kerwin talks about the trends affecting the US with Amanda Peters, head of strategy at adam&eveDDB New York.

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