This week WARC’s Cathy Taylor and Ann Marie Kerwin look at how American marketers are getting started with Gen AI tools. Discussing definitions, benefits and pitfalls, and advice for getting started.

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WARC’s China editor, Jenny Chan, speaks to Sir Martin Sorrell, executive chairman at S4 Capital and Rogier Bikker, managing director at Media.Monks, Greater China. Discussing the China macroeconomic outlook for both inbound and outbound brands, applications of the ‘AI Industrial Revolution’, and the impact on the agency remuneration model.

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This week John Bizzell, WARC’s awards lead, talks to Martin Beverley, chief strategy officer at adam&eveDDB and Kate Waters, director of client strategy and planning at ITV.

Discussing winning campaigns from APG Creative Strategy Awards 2023.

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In an exclusive podcast interview for WARC’s Marketer’s Toolkit, Grant McKenzie - Chief Marketing Officer, Europe and International at Asahi - talks to WARC’s Anna Hamill about sports sponsorship, media fragmentation, moving on from gender stereotypes, and the impact of climate change on the beer industry.

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In an exclusive podcast interview for WARC’s Marketer’s Toolkit, Mondelez’s Global Senior Vice-President for Consumer Experience and Digital Commerce, Jonathan Halvorson, spoke to WARC’s Anna Hamill about pricing strategies through inflation, the artificial intelligence revolution, and brand purpose in a polarized world.

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In an exclusive interview on The WARC Podcast, Andrea Brimmer, Ally Financial’s Chief Marketing and PR Officer, discusses brand trust during economic upheaval, the power of investing in women’s sports, piloting generative AI and much more.

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WARC’s David Tiltman, SVP Content, and Aditya Kishore, Insight Director unpack the Marketer’s Toolkit 2024. They discuss political polarisation, generative AI’s evolution into content creation, and masculinity in crisis. Interested to learn more, click here to read the report.

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WARC’s Lena Roland and Rica Facundo unpack the latest WARC Guide to creating cultural advantage. They discuss the end of monoculture, how culture is both polarised and connected, and how marketers need to move beyond a “just enough” understanding of their consumers.

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This week WARC’s Rica Facundo talks about the state of media quality in APAC with Wei Tuck NG, senior manager client analytics APAC, Double Verify and Veneeta Ranjan, head of media, Ferrero. We discuss why the region is lagging behind, how to raise the bar of media quality in high growth digital markets in the region. For more insights, check out WARC’s media quality report in collaboration with Double Verify.

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The third and final episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2023 WARC Awards.

This week, WARC’s Amy Rodgers and John Bizzell discuss brave brands – those that have taken a risk, stepped outside of their category norms and comfort zones, and thought outside the box when it comes to their creative ideas.

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