The WARC Podcast

By WARCBusiness Education How To Marketing

The WARC Podcast episodes

February 21, 2023 Collaboration baked into industry-shifting ideas
The second episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2022's WARC Awards for Effectiveness. In this episode, we discuss collaboration and how it was at the root of many industry-shifting ideas. Featuring campaigns from Michelob Ultra, Unilever, and Skinny.
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For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
31 min
February 16, 2023 WARC Talks 2023 Super Bowl ads: What worked and what didn’t
This week Cathy Taylor, US Commissioning Editor, talks with Lauriann Serra, Managing Director USA, The GOAT Agency and Ben Wolan, Executive Creative
Director of DDB San Francisco about this year’s crop of Super Bowl ads. Discussing distinctive assets, the most effective use of celebrities, and predictions of what we hope to see in the future.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
29 min
February 14, 2023 Impactful creativity across sectors
The first in a special three-part series that looks at creative effectiveness through the lens of the winners of 2022's WARC Awards for Effectiveness. In this episode, we discuss how brands from different sectors can lean in on creativity to deliver impactful ideas. Featuring campaigns from Maersk, Pepsi and Deutsche Bahn.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
33 min
February 09, 2023 WARC Talks: Driving growth through new usage occasions
This week WARC talks driving growth through new usage occasions with Jennifer English, Global Brand Director at Bailey's and Carlos Grande, Effectiveness Editor at the IPA. How do you maintain existing customers and consumption moments while also attracting new customers?
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
33 min
February 07, 2023 WARC Talks Special! The gravity of e-commerce
In this special episode David Tiltman is joined by JP Castlin, a strategic management consultant, and James Hankins, Global VP Marketing Strategy and Planning at Sage, who have co-authored a new WARC report, ‘The gravity of e-commerce’. As marketers come to terms with the rapidly changing world of digital commerce, they may need to return to the four Ps in response. The full report is available to WARC subscribers at this link.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
38 min
February 02, 2023 WARC Talks: Unpacking retail media in Asia
This week we're unpacking retail media in Asia with Miranda Dimopoulos, Regional CEO at IAB Southeast Asia and India, and JJ Eastwood, Managing Director at Carousell Media Group. Discusses the report launched by the IAB Southeast Asia and India in partnership with the Carousell Media Group called "Digital Advertising's Next Big Wave".
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
44 min
January 26, 2023 WARC Talks: New thinking in reach
This week WARC talks about the changing role of reach in media planning with Rich Kirk, Chief Strategy Officer at Zenith UK, and Sam Dias, Head of Data Sciences for Publicis Media. Reach has been a vital pillar of media strategies for decades, however, this orthodoxy is being questioned in light of an increasingly fragmented media market.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
39 min
January 19, 2023 WARC talks putting theory into practice
This week WARC talks putting theory into practice with Cheryl Calverley, former CEO at Eve Sleep and Tom Roach, VP of Brand Strategy at Jellyfish. There's no shortage of theory - but how do marketers take that theory and turn it into marketing plans, budget allocation and creative choices?
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
49 min
January 12, 2023 WARC Talks: The future of digital commerce
Gregory Grudzinski, Head of Content for WARC Digital Commerce is joined by Briana Finelli, US Head of Ecommerce at Wavemaker to discuss the future of digital commerce. This podcast along with our report on the future of digital commerce is part of WARC’s Marketer’s Toolkit 2023 series.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
35 min
January 05, 2023 3 in 15: The Future of Media
David Tiltman, WARC's SVP Content, is joined by Alex Brownsell, Head of Content for WARC Media, to discuss the launch of a new report on The Future of Media. Part of The Marketer's Toolkit 2023 series, the report covers key trends in advertising investment, audience fragmentation and reform of the media ecosystem.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
17 min

About The WARC Podcast

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