The WARC Podcast

By WARCBusiness Education How To Marketing

The WARC Podcast episodes

March 24 The Effective CMO: AIA's Stuart A. Spencer
Insurance brand AIA believes that scaring people undermines the very outcomes insurance marketers are trying to achieve. CMO Stuart Spencer talks to WARC's Jenny Chan about AIA’s behavioral economics model,  how vulnerability = authenticity, and why tackling deeply entrenched health stereotypes and rebuilding category trust is essential to drive behavioral change. For 40 years, WARC has been providing the marketing industry with
rigorous, unbiased evidence and expert effectiveness guidance. The WARC
Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here:
https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
40 min
March 19 Storytelling is an increasingly overlooked art form
An Ipsos analysis of 15,000 ads showed that half of advertisers overlook the power of storytelling. Ipsos's Adam Sheridan joins WARC's Paul Stringer to discuss why storytelling is such a powerful creative approach. For 40 years, WARC has been providing the marketing industry with
rigorous, unbiased evidence and expert effectiveness guidance. The WARC
Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here:
https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
37 min
March 17 The creative dividend: media spend and creative quality are better together
Research from System1 & Effie found that combining creative quality with media spend significantly accelerates business outcomes. System1's Andrew Tindall and Effie's Juliet Haygarth join WARC's David Tiltman to discuss the "Creative Dividend" study, which highlights the importance of integrating media and creative strategies for commercial growth. The "Creative Dividend" index measures creative efficiency, predicting 60.1% of business outcomes when combined with media spend. The study also identifies "super touch points" that effectively build brand effects and capture in-market revenue. For 40 years, WARC has been providing the marketing industry with
rigorous, unbiased evidence and expert effectiveness guidance. The WARC
Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here:
https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
50 min
March 12 WARC Rankings: AXA's 'Three Words' wins the Creative 100
AXA is the first financial services brand to top the WARC Creative 100. The creative minds behind the 'Three Words' campaign join WARC's Amy Rodgers to share insights and lessons from AXA's efforts to help relocate victims of domestic violence. For 40 years, WARC has been providing the marketing industry with
rigorous, unbiased evidence and expert effectiveness guidance. The WARC
Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here:
https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
35 min
March 10 Tackling the twin pace effectiveness gap
New WARC data reveals most marketers understand effectiveness, but internal pressures, governance, and risk dynamics limit consistent execution. WARC's Jenny Chan and Rica Facundo discuss how the 'twin pace' effectiveness gap is impacting brands in Asia-Pacific, and how marketeers can fight back.
WARC subscribers can read the report here, and Non-WARC subscribers can download the full report here.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
30 min
March 05 The 'two-audience problem': brand building in the age of AI
Brand building in the AI era is creating profound new tensions that tear at the very fabric of traditional brand strategy. T&P's Oliver Feldwick joins WARC's Lena Roland to discuss the most critical question for marketers today: If brands are shortcuts for humans, what happens when machines start using them too? For 40 years, WARC has been providing the marketing industry with
rigorous, unbiased evidence and expert effectiveness guidance. The WARC
Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here:
https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
48 min
March 03 Shanghai Tang's Derek Sulger on the next era of luxury growth
The next era of luxury growth will be selective, elevated, and culture-led. Derek Sulger, Chairman of luxury retailer Shanghai Tang, joins WARC's Jenny Chan to discuss how luxury has shifted from product ownership to lived experiences, and what it takes to build fashion, dining, and hospitality ecosystems that resonate. For 40 years, WARC has been providing the marketing industry with
rigorous, unbiased evidence and expert effectiveness guidance. The WARC
Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here:
https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
45 min
February 26 The evolution of media's connected consumer
Media distribution models are being continually disrupted by new platforms and viewing habits. WARC's Alex Brownsell interviews industry leaders at the Media Insights & Engagement Conference in Miami about what's next for connected media consumers. For 40 years, WARC has been providing the marketing industry with
rigorous, unbiased evidence and expert effectiveness guidance. The WARC
Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here:
https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
27 min
February 24 How Netflix became an advertising behemoth
Netflix has entered its advertising era, building a significant revenue driver. And it's just getting started. WARC's Alex Brownsell and Celeste Huang offer a deep dive into Netflix's approach and potential next steps, from its potential acquisition of Warner Bros. Discovery to new ventures in podcasts, gaming and live events.
WARC subscribers can access the full report 'Platform Insights: Netflix' report on WARC.com here
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
26 min
February 19 What's actually working in sports marketing
Global sports fans spend over three trillion hours with sports each year, with another trillion hours set to be added by 2034. Sporting events are monocultural moments to reach multiple segments and demographics at once. WARC's Vaniele Casimir joins Anna Hamill to discuss best practice for sports marketing, based on the new report 'What's Working In Sports Marketing'.
WARC subscribers can access the full report on WARC.com now: https://www.warc.com/content/article/warc-wwi/whats-working-in-sports-marketing/en-gb/162354 For 40 years, WARC has been providing the marketing industry with
rigorous, unbiased evidence and expert effectiveness guidance. The WARC
Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here:
https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
16 min

About The WARC Podcast

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Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.