What if your watch could do more than just tell time? What if it could help protect the very places that inspire its design?

Trip Henderson's journey from Navy service to tech entrepreneur to disaster relief leader ultimately led him to create Lōcī (pronounced "low-kai"), a watch brand with environmental conservation at its core. His experiences at sea—standing on a ship deck in the middle of the Atlantic, witnessing a night sky untouched by light pollution—sparked a lifelong passion for meaningful places. Later, working with Team Rubicon on disaster response operations, Trip witnessed firsthand how vulnerable our most treasured environments have become.

Rather than following the traditional watchmaking path, Trip built Lōcī around a mission: to celebrate the connection between people and places while actively protecting endangered environments. Each watch line draws inspiration from a specific location, with 10% of every sale supporting nonprofits that preserve these places for future generations. The inaugural Pacific Coast Highway collection, with its three distinct dials reflecting different aspects of California's iconic coastline, exemplifies this philosophy perfectly.

Unlike many brands that offer vague promises about "portions of proceeds" going to good causes, Lōcī maintains complete transparency, even publishing donation receipts directly on their website. This commitment reflects Trip's belief that watches can be more than status symbols—they can be vehicles for positive change.

Whether you're drawn to the contemporary design, the California-based craftsmanship, or the environmental mission, Lōcī watches offer something increasingly rare: the opportunity to wear a timepiece that not only tells time but tells a story of places worth protecting. Explore the collection and discover how your wrist can make a difference.

Checkout Trips Brand Lōcī Here:

https://www.lociwatch.com/

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