Domain names have value, even when the websites that were once hosted there are shut down or abandoned. Prospectors will often swoop in and snatch up an unused domain, then erect a new website filled with clickbait articles. If the domain name used to rank highly in search results, the new clickbait articles will also rank highly, guaranteeing the prospector a steady stream of visitors searching the web for common phrases. 

These zombie sites are all over the web; you’ve probably landed on them many times yourself. But this shady market is poised to grow exponentially thanks to the proliferation of generative AI tools. Text generators like ChatGPT make it easier for prospectors to crank out clickbait articles at greater speed, feeding an already raging river of pablum.

This week, Kate Knibbs tells us about her WIRED story on one of these entrepreneurs in the world of AI-generated clickbait hosted on squatted domains.

This episode originally aired February 15, 2024. Read the full transcript.

Show Notes:

Read Kate’s story about Nebojša Vujinović Vujo and his clickbait empire. Also read Kate’s original investigation into what happened to The Hairpin, a popular blog for womens’ writing that went defunct and was then reborn as a content mill.

Recommendations:

Kate recommends the novella Tusks of Extinction by Ray Nayler. Brian recommends the novel The Bee Sting by Paul Murray. Lauren recommends giving up fancy, creamy coffee drinks for Lent. Mike recommends the social media platform BlueSky, which is now open to everyone.

Kate Knibbs can be found on social media @Knibbs. Brian Barrett is @brbarrett. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys.