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The winner makes it all: Catching up with Swedish brands Pure Effects and Morjas
Pure Effect co-founder Linda Rosendahl Nordin explains how the Swedish biotech company uses beneficial microbes to clean fabrics without washing. Plus: Morjas founder, Henrik Berg, talks brand growth, footwear and launching a women’s line.
See omnystudio.com/listener for privacy information.
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By Monocle
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Pure Effect co-founder Linda Rosendahl Nordin explains how the Swedish biotech company uses beneficial microbes to clean fabrics without washing. Plus: Morjas founder, Henrik Berg, talks brand growth, footwear and launching a women’s line.
See omnystudio.com/listener for privacy information.
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