This is your The Woman's Career Podcast podcast.
You’re listening to The Woman’s Career Podcast, and today we’re diving straight into how you can network effectively in a way that feels authentic, powerful, and sustainable, whether you’re an introvert, an extrovert, or somewhere in between.
Let’s start with one truth: networking is not collecting business cards; it’s building a community that helps you rise and that you help rise with you. MindTools reports that intentional networking is linked to faster promotions, stronger visibility, and better access to mentors and sponsors, especially for women who are often left out of informal “boys club” networks. So this is not extra credit. This is career infrastructure.
If you’re an introvert, traditional mixers in noisy hotel ballrooms might feel like your personal nightmare. Leading Lady Coaching suggests flipping the script: focus on quality over quantity. Give yourself permission to have just two or three real conversations instead of trying to “work the room.” Before an event, look up the attendee list on LinkedIn, identify one or two people you genuinely want to meet, and craft a simple opener like, “Hi, I’ve been wanting to ask you about your work on the product launch at Salesforce.” You’re not trying to be the life of the party. You’re trying to be memorable, thoughtful, and real.
Introverts also tend to shine in writing. Use that. According to Leading Lady Coaching, thoughtful LinkedIn messages, follow‑up emails, and even a short “loved your point about X” note after a webinar can build strong relationships without draining your energy. Start the connection online so that, when you finally meet at a conference in New York or a meetup in Austin, it feels like continuing a conversation, not starting from scratch.
Now, if you’re an extrovert, your superpower is energy. Use that strategically. Instead of bouncing between 25 shallow conversations at a conference in Chicago, channel your social energy into hosting small gatherings: a breakfast roundtable for women in tech, a virtual coffee chat for women in marketing, or a monthly mastermind on Zoom. HiHello recommends gathering a small group of women so that everyone benefits from shared connections. You become the connector, and that raises your visibility and influence.
Regardless of your personality, diversity in your network matters. MindTools emphasizes that women often build networks of people very similar to them, which can limit opportunity. Intentionally reach out to someone in a different function, a different industry, or a different background: a woman engineer if you’re in HR, a woman founder if you’re in corporate, a woman of color leading a team in another region. That is where new ideas, sponsors, and unexpected roles show up.
You also need an inner circle. Research highlighted by the Kellogg School of Management shows that women benefit enormously from strong women-centric networks. That might look like a women’s employee resource group at Microsoft, a local Women in Product chapter, a Lean In Circle, or a WhatsApp group of three trusted peers who know your goals and advocate for you when you’re not in the room.
None of this works without follow‑up. Networking expert Herminia Ibarra talks about acting like a leader by staying visible and intentional. After every event or conversation, follow up within 48 hours. Send a short note: “I appreciated your insight on remote team leadership at the Boston panel. If you’re open to it, I’d love a 20‑minute virtual coffee to learn more about your path.” Put a monthly reminder on your calendar: reconnect with three people. Share an article. Congratulate someone on a promotion on LinkedIn. Small, consistent gestures build trust.
Most importantly, remember networking is mutual. As expert Tiziana Casciaro and others studying women’s networks point out, women often hesitate to ask for help but are generous with giving it. Try this reframe: every time you ask for advice, an introduction, or a referral, you’re also giving someone a chance to invest in your success and strengthen the relationship.
As you finish this episode, choose one action: send one message, schedule one coffee, or say yes to one event that aligns with your energy. Your next opportunity, mentor, or sponsor could be on the other side of that single step.
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