Content is the future, but what is the future of content? In this episode, Chris Willis sits down with content futurist Michael Iantosca to share his insights on what’s cooking in the space, delving into how you can leverage the power of content reuse. Michael is the Senior Director of Content Platforms at Avalara and the Founder of DITA, the open-source publishing engine for content authored in the Darwin Information Typing Architecture. He shares why finding common terminology is key for a strong foundation and gets into the benefits of moving to a more non-book-oriented, component-oriented, extensible model. Catch more valuable insights by tuning in to this episode.

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Content is always part of the solution because if you’ve got a question, content gives you the answer. This is the principle that today’s guest lives by in her career in the influencer marketing space. Katya Allison is the Director of Community at a company called GRIN, a SaaS company that leads the creator management space. In this conversation, Katya leads us to a more expansive explanation of what content really is and how it drives your business, not only in many ways, but in virtually every aspect. She also tells us about GRIN and why she has always loved it, first as a customer, and now as part of its leadership team. Tune in for more!

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Nowadays, almost every aspect of our virtual experience is pivoting towards AI technology. In this episode, we explore this topic in terms of content creation. Host Chris Willis chats with Ryan Sargent to discuss AI-generated content in terms of how it's going and where it's going. Ryan is the Director of Content Marketing at Verblio, a multimedia content creation platform that powers modern content marketers and SEO agencies. The two talk about automation and machine learning and how they can help businesses create content. They also explore how every piece of content and every touchpoint is critical when considering the complexity of the customer journey. Ryan also emphasizes the importance of process and how leaders can implement it in their own teams. Tune in for more valuable takeaways and tips to elevate how you create content for your business.

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Content is king. But what does that really mean? How can you tell if a piece of content is valuable? What makes a piece of content valuable, and how do you measure its value? In this episode, Samuel Chapman will show you how to attribute the value a piece of content has for your company. As a creative content strategist and communications professional, Samuel will share with us today how to measure the value of your own content. Tune in now and know when it's time to invest in new pieces of content—and when it's time to put that money towards something else.

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Learning and development are vital to the employee experience and the growth of any organization. One critical aspect we’re shedding light on for today’s episode is content consumption. Are you actually creating content that’s being digested and retained by employees? How do you know that the materials you're creating are effective? Joining Chris Willis to discuss this topic in depth is Jackie Wolf. Jackie is a Learning & Development professional currently working as the L&D Content Developer at Medix. In this episode, she shares the importance of understanding how learners consume information and how to apply it in the workplace. Jackie also shares how to create content and the different types of resources you might want to develop for optimal employee learning. Get value from today’s show by tuning in.

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One thing that many businesses often lose sight of is the importance of creating a corporate voice – a brand voice that the company is going to be known for. As a brand, you want to have a specific sound that attracts your target audience. Mischa Vaughn joins us on this episode to describe the process of creating, managing and measuring this enterprise tone of voice. Mischa is a content director who has worked with companies like TED, Twitter, Upworthy, and others. He currently works as Content Director at Webflow. This depth and breadth of experience that Mischa has makes him an exceptional resource on the process of creating a brand-specific voice in content creation. Join in as he takes us through the nuts and bolts of that process as it happens in these massive companies and pick up some lessons that will help you do the same in yours.

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Simplicity drives value in content creation. There is no point in making your content overly complicated, especially if you’re talking about things that are already complicated. Everything is geared towards making your audience truly understand the value you are offering and appreciate it so much for them to take action. And there is no better way to do this than to tell a story that resonates with the people you want to reach with your message. After all, great storytelling drives great business results. In this episode of Word Birds, Monique Hayward, Senior Director and Ecosystem Lead for Business Applications Marketing at Microsoft, explains the importance of simplicity and storytelling in content creation. She also talks about how partner content really drives the partner channel. Tune in for more!

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Content creation directly reflects what your company stands for and believes in. For Robyn Collinge, those who don’t care about their words probably don’t care about their customers. In this conversation with Chris Willis, she talks about her remarkable work in WeTransfer. She looks back on being the company’s first copywriter, how they gauge audience engagement through the materials they produce, and how they inspire people one content at a time.

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Games like Disney Friends are changing how people communicate and relate to video game characters. You can now tell Disney favorites like Stitch that you love him. Today’s guest helped develop Disney Friends and is the Director of User Experience at Riot Games. Join Cheryl Platz as she discusses speech recognition technology in the video game industry. Cheryl also talks about what it’s like to work in Riot Games and how everything has to be consistent now that they have more games. You can also learn about these latest game techs from her book, Design Beyond Devices: Creating Multimodal, Cross-Device Experiences. Discover the future of the video game industry today! 

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Sure, your company is creating content but is your content valuable and attractive to your audience? Is it leading and influencing them towards action? How are you differentiating content marketing in your strategy to work with and optimize other marketing programs? Dave Charest, Director of Small Business Success at Constant Contact, is joining us today to answer these crucial questions. He shares actionable advice and insights to guide your business in its content creation strategy. Dave especially highlights the importance of understanding your audience and learning how to focus on a specific target, and generalizing what works. There’s much to learn in this episode so tune in to get valuable tips that will help boost your business.

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