Your content should be made with a "not for us, without us" mindset. Instead, it should align with what your audience is looking for and need. If you want to build that trust, you need content that can give value. Join Chris Willis as he talks to licensed occupational therapist, Director of Content Strategy & Planning at the Arthritis Foundation, and host of the Live Yes! With Arthritis Podcast, Rebecca Gillett. Discover how Rebecca creates content for the arthritis community with them in mind. Find out how you can build trust by doing evidence-based research. And know why you have to be inclusive in all of your content. Start creating content that your audience needs today!

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If you’re a product manufacturer, you need to read on. In this episode of Word Birds, we are joined by Bryce Widelitz, Vice President of Publisher Innovation at impact.com, who shares with us his ideas on content-driven ecommerce. Bryce tells us about his role at impact.com, which is to provide publishers with the tools and insights to help them monetize their websites better. He specifically talks about affiliate partnerships between publishers and product manufacturers to boost the latter’s visibility, brand recognition, and sales. It’s a lot more than what you would typically think of as affiliate marketing. Bryce tells us how they’re creating a platform where parties can diversify their partnerships in very interesting ways. Whether you’re a product manufacturer or a publisher, you will get a lot of value from this episode. Tune in!

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If people are given a chance to support a noble cause, they will most likely respond positively and without delay. Such a collective response is evident in GoFundMe campaigns, especially since they come with engaging content that targets emotions. Chris Wills chats with Brittany Cabriales to share content creation strategies that skyrocketed their GoFundMe following. She explains their RISE method, the secrets to intellectually stimulating storytelling, and the right way to integrate inclusive language. Brittany also shares what she wishes her CEO knows about her job and the most memorable projects they have done.

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More and more businesses are diving into content creation, but are they optimizing this marketing channel? What is “good content,” and how do you create it? Here to enlighten us on the topic is content royalty Robert Rose, CEO and Chief Strategy Officer for The Content Advisory. As one of the world’s most recognized experts in content strategy, digital media, and marketing, Robert innovates creative and technical strategies for a wide range of clients. In this episode, Robert discusses the definition of good in content creation as well as the process and framework under which it drives content in the business. He also talks about what businesses need to do to take content to the level it should be to maximize its contribution to your growth. Take notes as Robert showers us with industry knowledge and expertise with helpful tips to boost your business.

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The UK's Financial Conduct Authority has crafted a brand new regulation called Consumer Duty. This aims to improve communications among financial services companies to address banking scandals and irregularities in recent years. Chris Willis sits down with Anne Godbold, a non-financial risk specialist at Accenture, to discuss how this regulation will change the entire marketplace. She explains how businesses can and must adhere to Consumer Duty while providing better services to clients and achieving higher employee retention. Anne also discusses how other countries can adopt this regulation and the dangers of running a company that leverages lack of clarity.

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The secret to content success at Wayfair is an ingenious content governance program built on a solid content audit system. Megan Nixon is very tied to content governance inside Wayfair as its Senior Content Strategy Manager for Content Operations & Governance. In this episode, she shares what content governance means to her and how it plays out in practice in a large organization like Wayfair. She also talks about the content audit process, how it should be carried out, and why it is essential to content governance. If you have an idea of the sheer volume of content Megan deals with in the day-to-day, you would appreciate the true value of the governance program she describes in this interview. Join in and learn how you can possibly apply this mechanism in your organization’s own content marketing strategy!

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