With steadily increasing technological advancements and a new way of living with the global pandemic, Data as a service (DaaS) has become a very attractive business model. Taking full advantage of the growing internet is today’s guest, CEO of privately held SafeGraph and the host of The World of DaaS podcast, Auren Hoffman. To paraphrase our guest, SafeGraph sells data about physical places, they sell a collection of facts. Auren’s background as a software engineer launched him into the world of tech, and he explains why he believes DaaS is so important in today’s world. We learn that SafeGraph prioritizes data over analytics, why trading datamay be / appears to be better for business than selling it, and why value and accuracy could be / he believes, etc more important than data quantity. Software tools are leading to both market concentration and fragmentation, and we see how software’s evolution to be more text-prompt-based can be great for the everyday consumer. Auren is also an angel investor and he tells us what he prefers investing in and why he finds the current market so fascinating. Before discussing the slippery slope of universal standards, our guest shares why podcasting brings him joy and why being able to switch between platforms and systems is becoming a major selling point. Auren is encouraged by the competitive nature of the data space and he explains why traditional banks have a tough battle to deal with.

• Introducing today’s guest, DaaS expert and serial entrepreneur, Auren Hoffman.