Episode Summary
Happy New Year! In this episode, Kelli and Cyndi dig into the worst advice travel advisors hear online — and why it’s so dangerous when you’re trying to build a real business.

They break down three big myths that keep advisors stuck:

1. “Don’t charge fees.”

2. “Suppliers will train you on everything you need.”

3. “Just post on social media and clients will come.”

You’ll also hear practical truth bombs about what luxury clients actually expect, why systems matter more than hustle, how to think about marketing like a real machine (not a hope-and-pray strategy), and the mindset shift that helps you move faster without crumbling later.

They wrap with the best advice to start your year strong: get crystal clear on your goals, make decisive moves, and allow yourself to win or learn.

• Why “free” marketing language can quietly destroy your value

• How fees protect your time, revenue, and client experience

• Why supplier training ≠ business training (and what’s missing)

• The “Lego” analogy that explains why piecing random advice together fails

• Why posts don’t equal bookings, and what actually creates sales

• The importance of a conversion path + multi-channel marketing

• The fastest-scaling advisors aren’t always the smartest — they’re decisive

• How to set goals that are measurable, actionable, and aligned

00:00 – Welcome to 202600:48 – The problem with “loud” advice from people without results04:40 – Bad advice #1: “Don’t charge fees”07:30 – Please stop marketing your services as “free”10:02 – Why vacations aren’t a $24.99 impulse buy12:05 – Deal-of-the-day marketing attracts the wrong clients16:41 – Bad advice #2: “Suppliers will teach you everything”18:05 – The Lego box analogy: why you need instructions22:15 – Fast, cheap, quality: you only get two29:45 – Bad advice #3: “Just post on social media”33:29 – Marketing is multi-channel, and it requires testing36:28 – The conversion path question: “Where do they go?”42:29 – The best advice for 2026: clarity + decisive action44:50 – Join the Goal Mapping Workshop + Open House46:00 – WLC upgrades, alumni updates, and what’s new for 2026

Open House: https://wanderlust-ceo.com/open-houses/
Goal Mapping Call: https://wanderlust-ceo.com/goalmapping/
Free WLC Account: https://wanderlust-ceo.com