TV and film writers have officially ended their five-month strike, thanks to union leaders approving an agreement with the Alliance of Motion Picture and Television Producers.

However, with TV sales hard by the action, this Hollywood story isn't quite over yet.

Advertisers might welcome re-runs being swapped out for new content in the coming months. Despite this, the ongoing shift to ad-free streaming, and a proliferation of digital platforms including TikTok and YouTube combined with lingering questions around measurement are just some of the challenges still facing the TV industry.

On this week's edition of Yeah, That's Probably an Ad, Adweek's senior TV reporter Mollie Cahillane joins community editor, Luz Corona, and Europe brands editor, Rebecca Stewart, to discuss what's next -- and why the actors strike continues to rumble on.

To close up the episode, we also have a special one-on-one chat with Fernando Machado, who caught up with Luz live during Brandweek to talk about why he made the leap from Activision Blizard to plant-based food AI firm NotCo.

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Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No endorsement of third-party data sources.  

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