Kathi Lipp and Cheri Gregory are with us today helping us to move from free to fee! There is definitely a role for “free” and free can be a beautiful thing, but learning to serve your audience by developing fee based content and services serves both you and your audience as well. Listen in to learn how to get started on this journey or enhance the one you’re already and hear Cheri answer:

• What has giving free content away helped you to do in your ministry?  
• How did you accidentally train your audience to expect your best content for free? 
• How do you turn the model upside down? 
• What are some examples of how to move from free to fee? 

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Kathi Lipp and Kelly Wilbanks are back in the fourth and final episode on creating killer newsletters. The first week we talked about why to even have a newsletter, followed by the components of a great newsletter, and how to craft the newsletter. Have you wondered what the key ingredients are that make your readership want to keep coming back? Join in to find out about:

• Connecting with your audience 
• When to go deeper 
• Finding the alignment
• The feedback loop

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To share your thoughts:

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• Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
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Kathi Lipp and Kelly Wilbanks are continuing the conversation on how to create a killer newsletter. In the first week we talked about why we should have a newsletter. The second week all things newsletter content were discussed. Now, Kathi and Kelly show us how to craft the newsletter into something that people actually want to read. Listen in to learn how to focus on the audience who is receiving the newsletter, the importance of staying committed to the core promise and:

• How to determine the balance of  including links and other extras 
• How to track all of those great ideas….or conquer up ideas when you’re at a loss
• How to handle unsubscibers

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You are not going to want to miss next week's episode on How to Make Your Newsletter Something People Look Forward To!

To share your thoughts:

• Leave a note in the comment section below.
• Share this show on Twitter, Facebook, or Pinterest.

• Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
• Subscribe on iTunes or subscribe to our list now and never miss an episode or blog.

Kathi Lipp is back for the second episode of the Creating Killer Newsletter series with her newsletter editor Kelly Wilbanks. Last week they talked about Why Even Have a Newsletter. Today, they continue the discussion with the components of a great newsletter. Listen in to learn why it all starts with a great subject line, what is being accomplished in the introductory story and:

• How we build a newsletter
• Where to start
• What are the specific components
• How to promote within a newsletter

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You are not going to want to miss next week's episode on Crafting Your Newsletter!

To share your thoughts:

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• Share this show on Twtter, Facebook, or Pinterest.

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Have you been wondering if having a newsletter is a worthwhile investment? Do you want to spice up your existing newsletter or start one to engage more with your readers? Great! Kathi Lipp and Kelly Wilbanks are here kicking off this great series about creating killer newsletters with a discussion on why we should even have a newsletter. In this episode you will learn the answer to that question and these:

⦁ What makes a great newsletter? ⦁ What purpose does a great newsletter serve and who's reading them? ⦁ Has the industry as a whole moved away from newsletters? ⦁ How much lead time should you have? ⦁ How is a newsletter a news hub?

Sponsors:

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Kelly Wilbanks

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James Rubart

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Writing at the Red House

W@TRH Create a Killer Newsletter Download

You are not going to want to miss next week's episode on creating the components of a great newsletter!

To share your thoughts:

• Leave a note in the comment section below.
• Share this show on Twtter, Facebook, or Pinterest.

• Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
• Subscribe on iTunes or subscribe to our list now and never miss an episode or blog.