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Big businesses and organizations are obsessed with branding, the idea of associating themselves in the public mind with a particular thing. But the most prominent branding operation in recent decades wasn’t in the realm of commerce. It was in the realm of religion, where well-funded activists succeeded at convincing millions of Americans that to be a good Christian meant you have to be on the far right.

We’ve talked about how this process has worked historically on the show. But today we’re going to feature a discussion with someone who is working to challenge that in the present.

Joining me today is Malynda Hale. She is a singer, a songwriter, and actress, and she’s also the host of a great podcast called “#WeNeedToTalk” that focuses on elevating progressive Christian voices and others who support women’s rights and LGBT rights.

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Theory of Change is hosted by Matthew Sheffield about larger trends and intersections of politics, religion, media, and technology. It's part of the Flux network, a new content community of podcasters and writers. Please visit us at flux.community to learn more and to tell us about what you're doing. We're constantly growing and learning from the great people we meet.

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